There used to be a time in the business world
when a Rolodex and a secretary would suffice
as means to keep track of leads, prospects,
customers and all those official (or unofficial)
business contacts, like those ones met on a
Pan Am flight over an old-fashioned. In
today’s digital-first world, Internet professionals
can do better.
Powerful software solutions exist that enable
enterprises to store important information
about the companies, groups and
individuals key to their success, but also make
a lot more of the data accessible to key personnel
and, more importantly, actionable.
Today’s solutions, most notably customer relationship
management (CRM) systems, are
far “smarter” than those squeaky rolodexes
and sassy secretaries and help enterprises understand
the past behavior and current motivations
of their audiences, as well as (in some
instances) predict what those contacts are
going to do next. But failure to leverage them,
and use them effectively mind you, will result
in enterprises securing a permanent position
behind their savvier competitors.
Companies today can close deals faster,
generate more revenue and deepen engagement
throughout the user experience when
they use solutions such as those featured
within this month’s Top 50. Once you find the
right offering to help your sales and marketing
teams accelerate trust and loyalty, how do
you actually get started? Check out Website
Magazine’s new CRM Blueprint 2013, which offers
a deep look at how to handle the day-to-day
of these vital systems.
See the full TOP 50 rankings below!