By Ken Courtright, Today’s Growth Consultant
The economy hit people hard and many are looking
for a better, or at least a different path for income.
Joining the small business community, which has enjoyed
a healthy growth in recent years, may be the
way to go.
According to the Intuit Index, a monthly report of people working
at businesses with 20 or fewer employees, employment was up
4.7 percent from July 2009 to Feb. 2012. By contrast, the Bureau
of Labor Statistics’ measure of the overall U.S. non-farm employment
increased by only 1.9 percent. With this upward trend in
small business growth, what options are there for those wanting to
start a company? Purchasing an already monetized website — one
with low overhead and potential for sustained income — could
provide the financial security one seeks.
Today’s most popular methods of making money on the Web,
of course, come from display ads, lead generation, product sales,
or direct sales of a service, product or app. The purchase of a monetized
website offers something unique. When buying a website
that is already making profits, the buyer may not have to have any
experience in the industry the site resides in. The days of needing
a specific education, skillset or industry training to own a small
business are over.
Because buying revenue-generating websites takes little in the
way of industry experience, it is a great option for those needing
extra income or for many who need to work from home. One
must still take careful consideration before buying a monetized
website as without knowing what Web properties are truly sustainable,
people can slowly watch their investment erode away.
There are many ways to go about acquiring a thriving online
business, but take the following criteria into consideration and
you’ll be on the fast track to generating online income.
1. Assessing the Commitment
If you are in the market to acquire a site, make sure you are comfortable
with the financial and time commitments. Focus on “Non-
Heroic” websites, meaning buy websites that are easy to maintain,
market and manage. You must also make sure you have the passion,
interest, content and funding to get into the game.
2. Funding the Acquisition
A quality, sustainable website acquisition can range from thousands
of dollars to millions. There are three main factors in determining
the proper budget for acquiring a monetized website. The
first would be the risk tolerance of the new business owner; the
second is the amount of income they are shopping for; and the
third is how much of the starting capital should be set aside for
monthly maintenance and marketing.
3. Finding the Right Site
Now comes the tricky part — finding the right Web property. At
any moment there can be 10,000-50,000 sites for sale throughout
the world, but not all are potentially viable investment opportunities.
Monetized websites are listed for sale just like homes and
cars on sites like Flippa.com and others. There are many strategies
and methods for identifying a quality, sustainable site. Consider
evaluating a site on the following criteria: quality of design and
development, current and potential market share, existing promotional
efforts and overall promise.
4. Acquiring the Site
It is necessary to scan hundreds of sites each month to determine
the best fit for an individual. Only consider acquiring those sites
that are consistently generating stable revenues, and at roughly
two times their earnings, which means that at the time of purchase
it is producing a 50 percent annual return.
5. Making It Work and Grow
While it is essential to acquire a site with a proven track record of
revenue and success, the ultimate goal is likely to grow the site’s income
even further. The first recommendation is to understand
exactly what type of monthly marketing they were doing to get
the site into its current position. You may want to look to partner
with an Internet marketer that understands how to make your
digital asset grow and prosper.
Keys to Success
The key to buying a quality, sustainable monetized website is
to do the homework, make sure the website has steadily generated
income over time and is in an industry you believe has
a good future.
About the Author: Ken Courtright is an entrepreneur who has leveraged his 20 years of
business experience to drive the success of Today’s Growth Consultant
and its division Income Store.