In the quest toward Web success, digital acquisition tactics —
bringing prospective customers and users to your Web property
— take center stage in the discussions of Web business and
Internet marketing professionals.
Without real people making good use of your ‘Net bandwidth (e.g. buying,
sharing and acting as brand advocates), you might as well put up a billboard
in the desert, because you’re not really developing a digital presence at all.
Many billions of dollars are spent luring visitors to websites through advertising,
search optimization and all forms of social media marketing. Appealing
to the often very specific virtual sensibilities of target customer groups
and capitalizing on every opportunity that emerges to position a brand for
greater awareness is, however, challenging for every company.
How today’s enterprises obtain the customers needed to sustain their digital
business depends greatly on a number of factors including the internal expertise
and available resources (both time and financial) of a company. Some
tactics require more in the way of funding and less in the way of creativity,
while others require a designer’s elegant touch and a healthy dose of digital
diligence. The primary objective for all Web professionals is to be found; and
Website Magazine’s feature article for March 2013 provides a detailed and sustainable
approach to make that happen.
This issue also offers several other items that are sure to pique your ’Net
interest.Website Magazine readers have access to information on real-time
bidding, content marketing, video optimization, social media profile design,
email segmentation, hiring developers and a whole lot more worth exploring
to accelerate your enterprise’s Web success.
Enjoy this issue of Website Magazine and make sure to visit us on the Web
at www.WebsiteMagazine.com to experience our new mobile-friendly, channel-
based format covering all of the topics that Web workers need to achieve
digital success — from SEO to design and nearly everything in between.
Best Web Wishes,