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How long do you wait for service at a restaurant? Does the likelihood that you will leave increase the longer you wait? Of course it does and it’s no different for consumers visiting sites on the Web. In fact, Internet users have even less tolerance now for slow loading websites than ever before. The average website load time (for all elements...
Billions of dollars are spent by consumers on retail websites every year. Those e-commerce merchants that can keep website visitors engaged, and manage to convert them to paying customers, are those that dominate the digital landscape. But many merchants fail because the software platforms they use, the virtual shopping carts they push around your online...
Email marketing is an effective way to communicate the value of a brand to prospective and existing customers and sell more product, but 74% of emails are never opened. The practice of email marketing can be complex but with a few tips, you’ll not only increase the percentage of emails sent that are ultimately opened by recipients, but generate...
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