Cyber Monday is just around the corner, yet some are referring to it as “Mobile Monday,” since many online transactions now come through mobile devices.
As of March 2011, mobile conversions were up 50 percent, and on average, 3 percent of transactions now come through a mobile device.
So with Mobile Monday driving at full steam ahead, which operating system will account for the most transactions made?
Fraud prevention solutions provider ThreatMetrix has released year-over-year data on the breakdown of transactions by mobile devices. The study reveals that mobile as a percentage of total transaction volume decreased for the iPhone by 35 percent, BlackBerry by 51 percent and the Palm by 96 percent. However, Android mobile transaction volume showed an increase of 661 percent in 2011, while Windows devices also increased by 19 percent.
“Based on our findings, the iPhone is still the dominant device where mobile transactions are taking place, but we’ve seen Android gain a lot of traction in 2011,” says Alisdair Faulkner, chief products officer, ThreatMetrix. “It’s now become a two-horse race with mobile. The question does not center around whether or not consumers will make mobile purchases this season, but which device will come out ahead on what’s now deemed ‘Mobile Monday’.”