Scalability, automation and speed to market are three things Velocity platform by SIM Partners is hanging its hat on.
Platforms like Velocity, a software-as-a-service (SaaS) solution born in May 2012, which works with large, national brands to fill the increasing need of maximizing social, local search and mobile and the location level, play tribute to the growing focus on SoLoMo (social, local and mobile).
SIM Partners Director of Client Strategy Tara Thomas says what is happening with smartphones and technology as a whole, and what giants like Facebook and Google are doing (through Facebook pages and Google+ Local pages, respectively), is driving the need for localization.
The change should alert business owners to put a premium on localization, which includes launching geo-location and hyperlocal strategies, registering for services like Yelp and Foursquare and more.
The numbers back the idea.
- 73% of all online activity is related to local content (Google)
- 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
- 66% of Americans use local search to find local businesses (Comscore)
As important as the stats, are the search implications. Businesses can no longer appear at the top of local search pages without a local presence. Velocity works to optimize everything for local search by creating standard and mobile business profile Web pages for a company’s locations and optimizing them to improve ranking and increase local traffic for all major search engines on smartphones, tablets and computers.
Using the Velocity platform, SIM Partners recently completed a full rollout (10,000 locations) for a leading national insurance brand thanks to a successful pilot program (of 250 locations). They were able to connect higher sales and engagement at the local level.
This isn’t an isolated case study. Velocity boasts a 95 percent renewal rate, based on the product’s performance. Part of the success is the malleability.
“If I am a large brand and need to create consistency, and every one of my locations needs to be on board and increase sales at their stores, using a platform like ours is successful because it’s automated and scalable,” says Thomas. “I can roll it out to 5 or 10,000 with the same system, using the same platform.”
Big or small, businesses needs to be hyperfocused about hyperlocal.