From craft applications to
coding applications, the developers behind each app category are prone to many
of the same challenges. MEDL Mobile, Inc., a pioneer in the creation,
development, marketing and monetization of mobile apps, has seemingly found a
way to help them all by rolling quality independent apps into a cross-monetizing
"There are tens of
thousands of great apps out there that have never found an audience," said
Dave Swartz, MEDL's co-founder and Chief Creative Officer. "And behind
those apps are thousands and thousands of developers who collaborated with
friends, invested their dollars, rolled up their sleeves, built great apps, but
never saw a return on investment. We're here to help those apps find a
significant audience and to share in that success."
How they are doing so, is by
acquiring new apps from independent developers or publishers, who retain a
percentage of future revenues. The process is relatively simple. New apps are added
into the existing MEDL network, by installing code through a proprietary MEDL
SDK. Once installed and live, MEDL cross promotes the new app to its millions
of current users, an audience many independent apps would not have otherwise.
In the last month, MEDL has acquired 38 new apps and plans to
accelerate acquisition in the months ahead. The goal is to hold a library of
5,000 apps to cross promote to a network of 100,000,000 users.
MEDL also offers value to
developers and publishers through its relationships with celebrities, athletes
and other public figures. When high-profile people attach themselves to an app, they bring plenty of attention along with them.
Take DJ Paul D (Jersey Shore)
as an example. Last year, MEDL attached his name, likeness and music to a new iPhone game in their network.
By attaching his name, changing the hairstyle of the game's hero and adding some of Pauly's music, the Pauly D's Beat That Boardwalk game generates more downloads from a single tweet from Pauly
D than it did prior in an average month.
MEDL has apparently found the unmistakable...there's power in
numbers and in big names.