It’s no secret that mobile is one of the hottest topics in tech right now. Not only are businesses focused on providing their consumers with mobile optimized websites and applications, but marketers are also putting more dollars into this emerging channel.
However, in order to get the most out of your marketing dollars, it is important to monitor your competitor’s advertising strategy – especially in a rising channel like mobile. This is where WhatRunsWhere’s services come in handy.
WhatRunsWhere is a year-old service that enables ad agencies and advertisers to track competitors’ online ad campaigns, and now the company is offering the same capabilities in the mobile market following the acquisition of UK-based startup Mobile Ad Spy.
According to WhatRunsWhere’s Chief Operating Officer Max Teitelbaum, Mobile Ad Spy’s technology will be merged into the WhatRunsWhere platform. Additionally, media buyers who have been beta testing Mobile Ad Spy since May are invited to continue their use of the marketing intelligence tool as it launches under the WhatRunsWhere brand.
“Anyone involved in online marketing can now see where their competitors’ ads are running on smartphones, tablets and other mobile media – and pinpoint exactly which individual ads are running on which apps, mobile sites and mobile ad networks,” says Teitelbaum. “Just as our clients have been doing with banner and text ad campaigns for the past year, WhatRunsWhere users – via the highly compatible Mobile Ad Spy technology – can now dissect competitors’ mobile advertising, resulting in reduced risk and higher ROI for their own campaigns.”