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Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

The State of Mobile Content Marketing [Infographic]

It’s official. This was the year that mobile (smartphone and tablet) surpassed desktop in digital media time spent – accounting for 60 percent according to comScore. As mobile users themselves, marketers certainly know...

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Paso Doble: A Groundbreaking Video Ad Unit for Apps?

Mobile media company Zumobi has introduced what it believes is a revolutionary and groundbreaking video advertising format which runs inside existing mobile ad units on iOS smartphones. Zumobi is calling the format an alternative to...

Zumobi Reveals App Download Secrets

Creating a revenue generating mobile app is challenging, but a new resource guide from Zumobi aims to help developers increase downloads and monetize their mobile apps. The Zumobi App Promotion and Monetization Best Practices Playbook...

The State of Mobile Ad Design: Q&A with Zumobi's John SanGiovanni

In an ever-changing space like digital media, it's best to go straight to the source to ask pointed questions about emerging trends to consider, brands to watch and best practices to leverage. And, when it comes to mobile advertisements...

Chevy Finds New Roads With Zumobi

Content is king - a popular phrase proven repeatedly. In the case of mobile media company, Zumobi, content was the leading catalyst for impressive results out of a recent mobile initiative for the Chevrolet Technology Series campaign...


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