Posts tagged advertising RSS

HTML5 Ad Platform Aims to Ease Creation Process for Non-Coders

With mobiles booming popularity among consumers advertisers are constantly looking for new ways to leverage mobile devices to communicate with their consumers. Sizmek , an open ad management company for multiscreen campaigns, has recently...

Targeting In-Store Consumers through Guest Wi-Fi

With more and more consumers using their mobile devices in-store to compare prices and search for deals on similar products, brands are searching for ways to entice these consumers to put their phones down and make a purchase. Cloud4Wi...

Seamlessly Test Your In-App Experience

It’s no secret, consumers love their mobile apps. In order for marketers to maximize the effectiveness of their apps they must be able to test new layouts and features seamlessly and monitor the performance of their changes....

As Mobile Activity Increases So Does the Need for Mobile Ads

As consumers turn to their mobile devices for more daily activities, mobile companies are taking financial advantage of the increased activity and engagement through ads . MeetMe , a public market for social discovery, has announced...

Mobile Trends to Look for in 2015

As consumers continue to increasingly use their mobile devices for e-commerce purposes marketers must adapt. UpSnap , a provider of mobile advertising solutions, has released its top predictions for the mobile space in 2015. According...

Facebook Extends Advertisers Mobile Options

With the holiday season in full swing, advertisers looking to spread their message on the popular social network Facebook will notice a few changes to their mobile ad options. First, the social media juggernaut announced that marketers...

A Comparison of Chinese and U.S. Mobile Habits

The Internet has transformed the world into a true global community and professionals are constantly looking for ways to capitalize on the diverse community. A new research study from the IAB and IAB China titled “ The IAB U...

Appboy Receives a $15 Million Round of Funding

As apps have grown in popularity companies have had to get creative in order to think up ways to make them profitable. It is through this need that marketing companies have risen to help app developers maximize the profitability of...

Consumers Willing to Trade Data for Incentives

In 2013, spending on mobile advertising totaled $7.1 billion*. With mobile being such a large industry it is important that marketers understand what’s working and what’s not so they can improve their results. Hipcricket...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Click-to-Call from Mobile Display

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

FTC Offers Mobile Advertising and Privacy Guidance

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...

Track Competitor's Mobile Ads

It’s no secret that mobile is one of the hottest topics in tech right now. Not only are businesses focused on providing their consumers with mobile optimized websites and applications, but marketers are also putting more dollars...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

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