Posts tagged comscore RSS

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated...

Millennials Prefer Snapchat Over Twitter

Snapchat is among the three top social media mobile apps used by millennials according to a new study from comScore. The report reveals that Facebook is the most used social app (75.6%) among the 18-34 year old age group, followed...

OpenTable Serves Up Free Mobile Sites

A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page views, further indicating that mobile is becoming an increasingly popular way for consumers to connect with businesses when they...

Are Tablets Taking Over E-Commerce?

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability...

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