Posts tagged google RSS

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

Google Brings In-App Content to iOS Search Results

With countless apps in every marketplace, developers are constantly looking for ways to have their app cross users' eyes. Google has recently announced the rollout of a new feature for their iOS app which enables developers to...

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Mobile Search Gets More Social

Google has announced that it is now displaying Tweets in searches conducted on mobile devices. The search update is rolling out gradually, first on Google apps and then on mobile browsers. With the update, real-time content from Twitter...

Find Out if Your Site is Mobile-Friendly

There has been a lot of conversation about Google’s mobile-friendliness update that went into effect April 21. With the update, Google is boosting the ranking of mobile-friendly pages on mobile search results in order to help...

Humans In Control at the Google Play Store

It's well known among application developers that it is easier to get approved in Google Play than Apple's App Store, but that's changing. In an effort to exercise greater control over what's available in the Play store...

Google Doubles Down on Mobile Optimization in Search Rankings

With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization...

Google's Personal Assistant Now Delivers More Personal Information

As consumers' mobile devices fill up with apps, designers must find a compelling way to draw users back into their app or risk getting lost among the ever-expanding library of apps on the consumers device. To help accomplish this...

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Google Increases Security on Popular Mobile Apps

Security is at the forefront of consumers’ minds today and those not providing a secure product are bound to see a reduction in the number of consumers that leverage their product. Realizing consumers desire to make sure their...

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Track Mobile Usability with New Webmaster Tools Report

While there are many design aspects that run seamlessly on both desktops and mobile devices, there are also some that can cause problems when displaying on mobile devices. As the mobile Web becomes more prevalent it is crucial that...

Google Lights a "Fire" in the Mobile App Development Market

The creation of apps is a laborious and detailed process. Not only must the graphics be pleasing to the eye but the app must also stay up-to-date whether that’s with top scores for gaming apps or recently published articles for...

Google Expands Mobile Flash Warnings

Google webmaster trends analysis Pierre Far is giving website developers a heads-up, announcing that Google is expanding its Flash warning alerts in the mobile search engine result pages (SERPs). Google initially rolled out the Flash...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

App Indexing on the Google SERPs

Google is indexing more content from within mobile applications, extending the program it released back in Dec. 2013 that enables users to see results from the apps they have installed, and enabling them to go directly to the content...

Mobile Optimization is No Longer a Choice, it's a Necessity

With nearly 60 percent of U.S. adults owning smartphones and 40 percent owning tablets, it is clear that mobile devices will continue to play an ever increasing role in our lives. Mobile devices are used for everything from to video...

iOS App Support for Google Wallet Instant Buy

Google is bringing its Google Wallet Instant Buy technology to iOS applications. The technology, which dramatically minimizes the number of steps in the checkout process, has been available for mobile sites and Android apps since its...

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