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The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

Google Helps Android Developers Reach Quality Audiences

Google has unveiled a few new tools to help Android game developers reach and engage high-quality audiences. “For game developers, building a successful business has often depended on an approach of acquiring as many users as...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Better Mobile and 1st Position Bids with Simulator Tools

Google recently introduced a new bid adjustment simulator for mobile bids in AdWords as well as a new first page bid estimates. Optimizing bids can be cumbersome and can take a great deal of effort to achieve performance targets. The...

The Mobile Web, Accelerated

Admit it; the mobile experience can be pretty awful. It's still not uncommon for publishers pages to take too long to load and when they do, interacting and truly experiencing the site can be difficult for consumers. That's...

Full-Screen In-App Ads Get a Google Makeover

Google announced a new design for its interstitial in-app ad formats (also known as full-screen ads) for the AdMob network and the DoubleClick Ad Exchange. The new app install interstitial (seen below on the right, with the old version...

Everyone Hates Mobile Interstitials

We’ve all ran across it and one point in time. Upon visiting a mobile website, an interstitial disrupts your experience by encouraging you to download the site’s native mobile app. Some apps can provide richer user experiences...

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

Google Brings In-App Content to iOS Search Results

With countless apps in every marketplace, developers are constantly looking for ways to have their app cross users' eyes. Google has recently announced the rollout of a new feature for their iOS app which enables developers to...

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Mobile Search Gets More Social

Google has announced that it is now displaying Tweets in searches conducted on mobile devices. The search update is rolling out gradually, first on Google apps and then on mobile browsers. With the update, real-time content from Twitter...

Find Out if Your Site is Mobile-Friendly

There has been a lot of conversation about Google’s mobile-friendliness update that went into effect April 21. With the update, Google is boosting the ranking of mobile-friendly pages on mobile search results in order to help...

Humans In Control at the Google Play Store

It's well known among application developers that it is easier to get approved in Google Play than Apple's App Store, but that's changing. In an effort to exercise greater control over what's available in the Play store...

Google Doubles Down on Mobile Optimization in Search Rankings

With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization...

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