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Global Mobile Ad Revenue on the Rise

Mobile advertising revenue is on the rise across the globe according to new data from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. In fact, the data shows that...

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated...

Men More Likely to Make Mobile Purchases

A new study suggests that men are more likely to make purchases on mobile devices than women. Surprised? The study, which is titled “ Holiday Shopping in a Cross-Screen World ” and conducted by the Interactive Advertising...

A Comparison of Chinese and U.S. Mobile Habits

The Internet has transformed the world into a true global community and professionals are constantly looking for ways to capitalize on the diverse community. A new research study from the IAB and IAB China titled “ The IAB U...

IAB Adds Mobile Rising Stars Ad Formats

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These...

Insights into the World of Mobile

Although 2012 has been dubbed the year of mobile, this new channel still holds many mysteries for Web workers. From uncertainties about content consumption to inquiries about the success of advertisements – the fairly new world...


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