Posts tagged idc RSS

Tech Evangelists and Targeting the Right Mobile Audience

A recent study from International Data Corporation reveals what many mobile marketers have simply assumed all along – that targeting “tech evangelists” will lead to a higher return on investment and greater success...

IDC: Half of Web Users Will be Mobile in 2011

Research firm IDC has released its technology predictions for 2011 and, not surprisingly, mobile computing heads the list. IDC says that mobile, handheld computers – meaning tablets and smartphones – will officially join...

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