Posts tagged jumptap RSS

Jumptap Unifies Online and Mobile Audiences

Jumptap has launched the Unified Audience Exchange to help online buyers, agency trading desks and remarketers achieve better performance from their campaigns. The new program allows online buyers to extend their display budget to...

A Mom's Preferred Phone Isn't a Phone at All

June may be the month of dads and grads, but moms are still in the spotlight with Jumptap's most recent MobileSTAT report, which focuses on mobile insights about moms. And marketers love moms, at least they should. Not only are...

Apps Now Represent 84 Percent of Mobile Traffic

Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...

Jumptap Expands Targeted Mobile Ad Toolbox

Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...

Mobile Usage Impacted by Season and Time

By now, we all know that the popularity of mobile is helping to drive website traffic and conversions. However, these engagement rates are greatly impacted by the time of day and season, according to a new study. In fact, the Jumptap...

Privacy Comes to Mobile Ads

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...

Are Tablets Taking Over E-Commerce?

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability...

Rich Media is the Fututre of Mobile Marketing

Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data...

Jumptap Predicts Promising Future for Tablets

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...

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