Posts tagged location-based marketing RSS

Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actually event took place, according to mobile ad platform xAd. In fact...

Gartner: Social, Mobile to Drive Half of Web Sales by 2015

By 2015, companies will generate 50 percent of Web sales from social media and mobile applications, according to Gartner Inc. The future of e-commerce was discussed at the Gartner Symposium/ITxpo , where it was concluded that since...

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