Posts tagged mobile ads RSS

Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Mobile Drives In-Store Retail Sales

Mobile is continuing to shake up the commerce industry, and a new report is shedding light on how mobile marketing can help retailers boost their bottom lines. The “ Engaging the Mobile Shopper ” report, which was conducted...

Mind-Blowing Mobile Ad Engagement Rates

Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which one to choose – or integrating the right ones – can be time consuming. Today, mobile ad network InMobi announced two new...

Chevy Finds New Roads With Zumobi

Content is king - a popular phrase proven repeatedly. In the case of mobile media company, Zumobi, content was the leading catalyst for impressive results out of a recent mobile initiative for the Chevrolet Technology Series campaign...


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