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Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...
A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...
Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...
Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...
A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes...
One area of Web marketing that may seem out of reach for some small business owners is mobile advertising. Building a mobile-optimized website is one thing, but spending money and launching a whole ad campaign can be intimidating,...
Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...
Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough...
3 Ways to Kick-Start Conversions
Constant Contact Founder Builds New Biz,...
Tablet Wars: Microsoft Grabs 7.4% Of Tablet...
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