Posts tagged mobile advertising RSS

YP Jumps into Display Ads for Mobile

Local search and advertising company YP is starting the New Year with a focus on mobile display advertising, as the company has acquired Sense Networks in a move that will enable YP to grow its mobile advertising offerings. In fact...

Mobile-to-Mobile Retargeting Comes to Drawbridge

If you’re looking for a way to amp up your mobile advertising strategy, look no further than Drawbridge . The cross-device advertising platform has added a mobile-to-mobile retargeting solution to its Cross Device Retargeting...

Jumptap Unifies Online and Mobile Audiences

Jumptap has launched the Unified Audience Exchange to help online buyers, agency trading desks and remarketers achieve better performance from their campaigns. The new program allows online buyers to extend their display budget to...

A Mom's Preferred Phone Isn't a Phone at All

June may be the month of dads and grads, but moms are still in the spotlight with Jumptap's most recent MobileSTAT report, which focuses on mobile insights about moms. And marketers love moms, at least they should. Not only are...

Big List of Mobile Ad Networks

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...

Get Talkative with Mobile Ads

A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...

Apps Now Represent 84 Percent of Mobile Traffic

Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Jumptap Expands Targeted Mobile Ad Toolbox

Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...

FTC Offers Mobile Advertising and Privacy Guidance

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...

Privacy Comes to Mobile Ads

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...

YouTube Now Offering Mobile Ads

A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes...

PhizzleBiz Provides Small Businesses Mobile Marketing Campaigns

One area of Web marketing that may seem out of reach for some small business owners is mobile advertising. Building a mobile-optimized website is one thing, but spending money and launching a whole ad campaign can be intimidating,...

Jumptap Predicts Promising Future for Tablets

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...

iAds for Everyone with iAd Producer

Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter