Posts tagged mobile&pageindex=1 RSS

Mobile App Advertising Increases 54%

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and significant growth in the mobile advertising and app install space as the market matures and evolves SUBSCRIBE to Website Magazine & Accelerate...

Desktop & Mobile Shopping Preferences

It's hard to deny that mobile devices have made a huge impact on pretty much everything within the digital ecosystem - from design to promotions - but desktop devices still have their place. New consumer-data from Signal found...

Google Helps Android Developers Reach Quality Audiences

Google has unveiled a few new tools to help Android game developers reach and engage high-quality audiences. “For game developers, building a successful business has often depended on an approach of acquiring as many users as...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while users email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

100 Million App Installs for Appia

Mobile user acquisition network Appia has reached a rather significant milestone - 100 million app installs. Driven in great part by the increasing demand for mobile advertising campaigns, the milestone represents cumulative installs...

Visual Content for the Mobile Experience

Visual marketing and commerce platform Olapic (which helps retailers collect, curate and show off their customers' photos) recently announced a partnership with mobile commerce platform Branding Brand. The partnership will enable...

Self-Service App Monetization

Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization. The offering provides developers with access to several different integration...

Calculate Lost Mobile Revenue

Want to know how much revenue a bad mobile site could cost your business? If so, look no further than the SkavaONE Calculator. The SkavaONE Calculato r is a Web-based app that retailers can leverage to calculate potential lost revenue...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Webmaster Tools Showing Faulty Mobile Redirects

Google announced that it has expanded the Crawl Errors notification feature available in Webmaster Tools to help websites identify which pages are misconfigured for smartphone-optimized websites. The new Smartphone errors tab (seen...

Sales Motivation on the Go with Hoopla Mobile App

Sales teams are most productive when the enterprises that employ them can tap into their natural competitive spirit. But that doesn't always happen during regular office hours. Sales motivation software provider Hoopla has just...

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Virtual Tours on Smartphones, Tablets

Mobile engagement platform Modo Labs recently released a solution dubbed Tours 2.0 that enables users to create rich-media mobile tours. The solution, an expanded version of Modo Labs Tours module, enables enterprises to deliver interactive...

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