Posts tagged nielsen RSS

Mobile Adoption in 2014

Predictably, 2014 was another big year for mobile. Because of this, Nielsen decided to take a look back at the adoption rates of smartphones and popular mobile apps. The global information and measurement company found that smartphone...

U.K. Retailers See More Mobile Shoppers

Mobile is becoming the go-to shopping channel for many consumers in the U.K. In fact, recent data from Nielsen reveals that the number of shoppers accessing major retail sites from their Android devices grew by an average of 48 percent...

Mobile Research Leads to Conversions

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search...

The Top Shopping Apps Are...

Mobile has changed the way we live. From video games to photography, and even shopping – mobile devices have become an intricate part of every day life for many people. In fact, a recent Nielsen study shows that 47 percent of...


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