Get the magazine exclusively for web professionals
Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...
New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows...
Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...
A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...
The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's...
Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
There is more to the mobile trend than design alone and the resulting "experience" so often discussed. You'll still need users (consumers of your mobile site or app) to find you. DIY mobile web solution DudaMobile apparently...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...
Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...
Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...
3 Ways to Kick-Start Conversions
Constant Contact Founder Builds New Biz,...
Tablet Wars: Microsoft Grabs 7.4% Of Tablet...
View all...
advertisement