Posts tagged wm-advertising RSS

The End of Mobile Ad Interstitials

Google made what amounts to a major announcement this week and everyone from search marketers to UX designers have been left wondering about the long-term potential impact. Google indicated that in early January (January 10th to be...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

Mobile Makes the Facebook World Go Round

Facebook announced earnings this week and the one data point that has everyone talking is the amount of the social network's revenue that is attributed to mobile advertising . A staggering 84 percent of the company's revenue...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Evolving Beyond Search

The makers of Blippar , an augmented reality and visual search app, have launched Blipparsphere, its new proprietary knowledge graph technology built on the company's existing machine learning and computer vision capabilities....

Realizing the Potential of Location Data

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite the digital and physical words by enabling companies to analyze location data and send push notifications to users based on their...

Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

Measure Mobile Ad Campaigns with Conversion Zones

Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns. The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline...

The State of Mobile Ad Blockers

A new report from Tune is shedding light on the current state of ad blockers, revealing that 25 percent of mobile users in the US and UK have installed an app or browser that can block ads. In fact, the Mobile Ad Blocking 2016 report...

Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

Get Real-Time Data for Install Campaigns

Mobile marketing attribution analytics platform AppsFlyer has unveiled a new real-time reporting feature that enables marketers to track the performance of install campaigns. The feature, dubbed Right Now, showcases real-time install...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

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