Posts tagged wm-mobile RSS

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Facebook Messenger Becomes More Relevant

Facebook has unveiled an updated version of its Messenger app that presents more relevant information to users. For starters, users will now see the first few most recent messages at the top of their screen, followed by a new “Favorites”...

Mobile Heartbreak: 23% of Apps Abandonened After Single Use

Companies are often told they need a mobile application but is that really the case? Do consumers even want or need them? New data from mobile app analytics service Localytics revealed that about 23 percent of mobile users abandon...

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Evolving Beyond Search

The makers of Blippar , an augmented reality and visual search app, have launched Blipparsphere, its new proprietary knowledge graph technology built on the company's existing machine learning and computer vision capabilities....

Realizing the Potential of Location Data

Mobile engagement platform Localytics released a new real-time geofencing product that aims to unite the digital and physical words by enabling companies to analyze location data and send push notifications to users based on their...

Know Thy Mobile Customer

Knowing the mobile habits and preferences of an audience puts brands in a greater position to provide an engaging and useful experience. The problem is that most enterprises don't know the first thing about their prospects or customers...

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7 Powerful Tips to Increase Mobile Loyalty

:: By Kimber Johnson, ASPEN App Design :: The U.S. has officially become a mobile nation. Nearly two-thirds of American adults now own a smartphone of some kind. As mobile devices have become increasingly common in recent years, popular...

Proactive Customer Convos with Zendesk's Google Play Integration

Zendesk announced an integration with Google Play that will enable businesses to respond directly from within its platform when users submit a review on the app store. Here's how it works. When a consumer writes a review in Google...

Games is the Top Mobile App Category for Ad Impressions

A new report from Opera Mediaworks is shedding light on the mobile marketing industry, revealing that the top app category for ad impressions is the games category. The Q1 Mobile First Insights report analyzes data from the top 100...

Customer Support via Texts?

Americans prefer to text over talk ; and this trend shows no signs of slowing down, yet the vast majority of today's product and service providers are not equipped to handle customer service issues over SMS . As millennials, in...

Mobile-Friendly Tax Compliance

Automated tax compliance solution Avalara introduced its CertCapture™ Mobile Scan App this week, providing businesses with the ability to capture and submit compliance documents during the sale/purchase transaction process. SUBSCRIBE...

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Preventing Accidental Mobile Ad Clicks

It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable! Google has done quite a bit over...

Perks of Virtual & Augmented Reality Apps for Business

:: By Chirag Leuva, Yudiz Solutions :: Virtual reality (VR) and augmented reality (AR) apps are unreasonably exciting if we talk about work, business or play. Both these technologies have extensive potential to modernize the current...

Using Mobile Loyalty to Woo Millennials

:: By Danielle Brown, Points :: In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor force. As marketers seek to engage the purchasing power of this expanding consumer segment, loyalty...

5 Tips for Optimizing Your Site for Mobile

:: By Keval Padia, Nimblechapps :: As soon as the Web shifted its focus from desktop to mobile devices, designers, search engine algorithms, SEO experts and digital marketers all invariably came to know the dominance of mobile on every...

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