Posts tagged wm-mobile RSS

Mobile OS in the US: Android vs iOS

It's useful for digital designers and marketers to understand consumer's preferences when it comes to smartphone operating systems. So, what's happening in the mobile device market? Which smartphone OS is leading from a...

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Do You Really Need a Branded App?

Most mobile applications aren't downloaded more than a handful of times, and for those that are, they rarely receive more than a few opens in their virtual lifespan. This very real problem however has not done anything to lessen...

Why Social Media Use Could Decline

People tend to threaten it often, but 2017 might actually be the year that social media users abandon their favorite networks. The reason? In short, to avoid drama. Treem (which offers an app solving some of the painpoints exposed...

Best Photo Apps for Before the Ball Drops

:: By Shauli Mizrahi, Browsi :: Photo apps have had quite a year in 2016 – Prisma made waves all summer and Facetune 2 launched just in time for the holidays, while Instagram, Facebook and Snapchat continue adding new game-changing...

SMS: Simple, Efficient and Effective (Part 2)

By Andy Shirey, OpenMarket Following last month’s installment “ SMS Isn’t Dead, It’s Alive and Well ,” is the second segment in the five-part comic series based on helping businesses in multiple verticals...

Salesforce to solve mobile performance problems with Twin Prime

Salesforce.com Inc. has purchased app performance management vendor Twin Prime for an undisclosed sum This marks the latest of several acquisitions by the web-based CRM vendor in 2016. “We built Twin Prime with our outstanding...

Ad Revenue Attribution for Mobile Publishers

App Annie's recent App Monetization Report forecasted that in-app advertising revenue will reach over $50 billion this year and will grow to nearly $120 billion by 2020. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Evolving Security and Fraud Management

American Express has announced the acquisition of InAuth in an effort to enhance its fraud-prevention and security capabilities. The announcement follows last week's news that Visa had acquired Cardinal Commerce. As you might imagine...

Better Video Ad Formats for Mobile

Digital advertising solution Mixpo introduced two new vertical outstream ad formats, Vertical Video Takeover and Vertical Video Reveal, which will allow publishers to create new mobile video ad placements. Smartphone users hold their...

Augmenting Real-World Experiences with Mobile

MomentFeed, which provides a mobile customer experience management solution for multi-location brands, has released a new version of its platform that includes several new dashboards designed to make it easier for brands to track their...

Mobile App Loyalty Increasing

Data from Opera Mediaworks reveals that the share of time consumers are spending in-app is growing - and by most measures, growing dramatically. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The study found that in...

Mobile AOV on the Rise for Web Retailers

Data released by personalization solution Monetate shows a 5.5 percent increase in total average order values on Thanksgiving and Black Friday compared to 2015, with mobile seeing the most substantial increase in activity - an incredible...

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Cyber 5 Mobile Trends at eBay

At one point in e-commerce, Cyber Monday was the one day online retailers could bet on their traffic spiking and their digital cash drawers opening and closing all day. Today, however, this peak online sales period has expanded to...

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60% of Overall Fraud Originates on Mobile [Infographic]

Whether it was the epic Target data breach from 2013 or this year's major DDoS attack , those with malicious intent have plenty of ways to access information and systems they shouldn't. As more people make more purchases online...

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SMS Isn’t Dead, It’s Alive and Well (Part 1 of 5)

:: By Andy Shirey, OpenMarket :: As the number one preferred communication channel for consumers, text messaging has become top of mind as a way for businesses in all industries to engage with their customers. In response, the following...

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