Posts tagged wm-mobile&pageindex=2 RSS

Phablets Ruled the Holidays

Phablets are taking over the holidays according to new data from Flurry. The data shows that in the week leading up to Christmas 2015, 27 percent of the new smart-devices that were activated were phablets. Comparatively, just 13 percent...

Vine Unveils Personalized Channels

Vine is looking to ease the content discovery process on its app by delivering a new personalized channel to users. According to the video-sharing app, the Vine home feed is filled with posts from accounts that a user follows. Since...

2016 Prediction: 2 Billion Mobile Internet Users

3.2 billion, or 44 percent of the world’s population, will have access to the Internet in 2016 according to the International Data Corporation ( IDC ). Of this number, more than 2 billion will be using mobile devices to connect...

Belly Adds Merchant Tools to Its iOS App

Popular iPad-based loyalty and marketing platform Belly has unveiled an addition to its iOS app that gives marketing tools to merchants. With the app, merchants have access to customer data, in-store visits and reward redemptions....

Mobile Commerce: Who's Doing It Best & Why

With 81 percent of U.S. smartphone and tablet users reporting to have shopped online using these devices (according to new data from Episerver ), brands without a mobile commerce strategy are set to fall behind...way behind. With mobile...

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Health Apps That Will Change Doctor Visits Forever

:: By Li Huang, Fueled :: If we mobile users have iTunes for our ears, Candy Crush for entertainment and Siri for guidance, then isn’t it about time that our smartphones included a personal med pack? The pace of mobile health...

Mobile Opens Driving Mobile Clicks

Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from Yesmail indicates they are getting more comfortable clicking through too. With a big push from Google to go mobile-friendly...

Why Mobile Site Search Matters [and How to Do it Well]

:: By Matt Riley, Swiftype :: Mobile browsing is a game of speed and convenience, and building site search for the high expectations of users on the go can be an exceedingly difficult challenge. Already tough to master on desktop,...

3 Factors that Matter in the Mobile vs. Web Apps Debate

:: By Lars Kamp, Crittercism :: For the past 10 years, a fierce battle has raged on: mobile versus Web. Each side has its champions, with voices of opposition who are just as loud. Now, a decade into the divide, we face a fundamental...

Monetizing in-App Search for Web Retailers

Retail cloud solutions provider Point Inside has released an interesting new search marketing program for mobile retailer apps dubbed StoreBoost. The advertising solution, available within Point Inside's StoreMode offering, enables...

Chat it Up with Facebook in the Enterprise

Facebook has introduced a new chat client for Facebook at Work , a version of the social platform that allows co-workers to share and collaborate in private. Work Chat is similar in many regards to Facebook's Messenger. Functionality...

Mobile Email Opens Slowing Down

Mobile email opens are slowing down according to new research from email marketing provider Movable Ink. Movable Ink’s quarterly U.S. Consumer Device Preference report shows that at the end of 2014 mobile accounted for 66 percent...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

Newsflash: Millennials are Demanding

The word “demanding” has been added to the long list of adjectives used to describe the reputation of millennials thanks to a recent study from Dynatrace, which sheds light on this group's online shopping habits. The...

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