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The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's...
Content is king - a popular phrase proven repeatedly. In the case of mobile media company, Zumobi, content was the leading catalyst for impressive results out of a recent mobile initiative for the Chevrolet Technology Series campaign...
Integrating communications services with Web browsers to allow consumers to easily shift between devices and locations is why Ericsson, Mozilla and AT&T teamed up to showcase a Web Real-Time Communication (WebRTC) proof of concept...
How do your email list recipients consume your content? On a desktop computer or through their mobile devices (e.g. smartphones)? A new report from Knotice revelas that emails opened on mobile evices are actually on pace to surpass...
Logging in, signing on and entering passwords or one-time PIN codes are barriers to optimal end-user and enterprise experiences. Existing biometrics solutions do not solve this problem (due mainly to hardware limitations), but there...
Small businesses looking to launch a mobile app in 2013 have many DIY platforms to choose from, including Apptive . The company recently announced an upgrade to its EasyApp service, which features a new user interface, iOS and Android...
Social media marketing platform Wishpond recently released a Group Offer app, allowing retailers to create "group deals" without resorting to the use of third-party deal platforms like Groupon. The app essentially provides...
Amazon is not only the king of traditional e-commerce, but mobile e-commerce as well. At the end of December, ForeSee’s eighth annual Holiday E-Retail Satisfaction Index unsurprisingly revealed that Amazon remained the top online...
ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through...
Today’s online consumers are on to us. They are more privy to behavioral targeting and tracking and have higher privacy expectations because of it. Don’t panic; companies who are transparent with their audience stand to...
By Mark Simmons, Managing Partner, Founder of Mixed Digital Digital marketing success can be a moving target. The industry changes and innovates at such a rapid pace that keeping up can seem a daunting task. The trick is to keep informed...
A new tool from testing and measurement solutions provider Keynote enables developers to remotely test and spot check the functionality and content rendering of mobile websites on a variety of smartphone devices, for free. The testing...
Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Today’s on-the-go consumers want to connect with brands across all devices. This dramatic shift in the shopping experience led Lancôme , an international luxury beauty brand, to use SapientNitro , an agency with a strong...
There has been a bit of a shake-up in the tablet world, thanks to the Kindle Fire’s popularity over the holiday season. In fact, insights from online advertising network Chitika reveal that the iPad’s tablet Web shares...
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