Posts tagged wm-mobile&pageindex=3 RSS

Nearly Half of App Downloads Driven by App Store Search

App store search is driving nearly half of app downloads, according to new research from mobile marketing company TUNE . In fact, the data reveals that 53 percent of Android users and 47 percent of iOS users found the last app they...

Taking Mobile Consumer Engagement to the Next Level

As smartphones have risen in popularity and their features have evolved to include apps, consumers have developed a deep attachment to their mobile devices and rarely go anywhere without them. Businesses have already begun to use text...

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Appboy Receives a $15 Million Round of Funding

As apps have grown in popularity companies have had to get creative in order to think up ways to make them profitable. It is through this need that marketing companies have risen to help app developers maximize the profitability of...

Facebook Unveils Like Button for Mobile Apps

Facebook has unveiled a new “Like” button for Android and iOS mobile app developers. The button, which was previewed at f8, enables people using a 3rd party mobile app to Like the app’s Facebook Page or any Open Graph...

Google Brings Fullscreen Ads to Apps

The digital advertising industry still seems split on whether mobile is worth the investment, but Google is working on some interesting new advertising units that could attract greater attention from those fickle media buyers. Over...

Artisan Mobile Takes on Hybrid Apps

Artisan Mobile is taking on hybrid apps, as the company has expanded the capabilities of its Mobile Experience Management (MEM) platform. With this update, companies offering native apps that include components built in HTML5 can leverage...

Mobile App Development Process: 5 Precautions to Follow For Successful Apps

:: By Diwiyne Johnson, Vanity Point :: Now that mobile app developers have gained some more experience, they are no longer making apps for the heck of it, but are now developing apps which are meaningful and better. That is at least...

PowWow Transforms Mobile App Delivery for the Enterprise

PowWow, an application delivery platform which enables companies to move existing windows or Web applications to any mobile device for a native-like experience, announced $2.5 million in Series A funding. Investors include OurCrowd...

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An In-App Ad SDK for Windows 8.1

Real-time bidding (RTB) ad exchange and Supply Side Platform (SSP) Smaato is now providing developers an opportunity to monetize their Windows Phone traffic, with the release of a new SDK for Windows Phone 8.1. Smaato’s SDK for...

5 Ways to Get More App Downloads

Apple’s iOS 8 officially launched this week. Along with the new software, Apple unveiled new promotional tools to help developers increase the visibility of their apps. The two new tools are called App Previews and Bundles ....

MobiCart Adds Campaign Management Tools, New Payment Gateways

MobiCart has unveiled the next generation of its m-commerce platform, which aims to provide retailers with improved commerce capabilities, including campaign management tools and payment gateways. With MobiCart 2.0, merchants have...

Increase App Adoption, Virality and Entrenchment with Moxtra

One of the big drawbacks of native mobile applications is that a vast majority of are opened just a few times on average, never to receive regular use, or worse - outright deletion shortly after download. One of the ways that app developers...

Top Brand Rocks Loyalty, Mobile

When you’re one of the most recognizable brands in the world, consumers expect a certain type of experience – as in a flawless one – and their digital expectations are no different. Hard Rock International is one...

4 Ways to Go More Mobile in 2014

:: Larry Alton :: It’s official: Americans now use more mobile devices than desktop to browse the Internet . People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while...

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iOS 8’s Extensions Explained: What Promise Do They Have in Store?

:: By Chirag leuva, Yudiz Solutions :: Unlike Android, iOS has always been lacking in sharing option among apps. Typically in iOS apps maintain an independent status and they hardly engage with each other. But with the launch of biggest...

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