Posts tagged wm-mobile&pageindex=3 RSS

Revenue Up, Clicks to Open on Mobile Down

Email marketing is a revenue driver for many organizations across all industries, but some of us may have underestimated just how much of those earnings are coming from mobile devices, specifically. In fact, 32 percent of email-driven...

App Store Optimization: The Best Chance to Be the Next Mobile Hit

:: By Fabien-Pierre Nicolas, App Annie :: As cost paid per user stands well over $3 per user, app marketers and publishers are seeking ways to attract new audiences. The first place to look is right in the beginning ﹘ within the app...

Mobile App Advertising Increases 54%

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and significant growth in the mobile advertising and app install space as the market matures and evolves SUBSCRIBE to Website Magazine & Accelerate...

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

On the Go with Email Performance Metrics

Email is going to be a key channel this upcoming holiday season and being able to access and monitor performance and make administrative modifications on the go will prove important. Fortunately, there are some apps on the market which...

Siri Commands Machine Learning Presence

iPhone users have a love-hate relationship with iPhone's Siri, but the virtual "intelligent personal assistant" is getting some much-needed upgrades that speak to consumer expectations today. Before the anticipated release...

Preparing for a Very Merry Mobile Holiday 2016

Mobile shopping revenues are poised to explode this holiday shopping season and the savviest brands are preparing to capitalize on the opportunity. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Groupon and Jet (recently...

QUICK HIT: 'Experiment' with AMP

Publishers who are using AMP, the Accelerated Mobile Pages project, are now able to experiment on their page performance. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new AMP-experiment component will enable...

5 Mobile Search Marketing Tactics to Boost Engagement

:: By Larry Alton, @LarryAlton3 :: Despite naysayers claiming that mobile would never overtake landlines or, further down the raod, desktop computers, the use of smartphones and tablets for communicating and Web browsing is continuing...

The End of Mobile Ad Interstitials

Google made what amounts to a major announcement this week and everyone from search marketers to UX designers have been left wondering about the long-term potential impact. Google indicated that in early January (January 10th to be...

Avoid These UI/UX Mistakes to Improve Mobile App Retention

:: By Ashesh Shah, Fusion Informatics :: It is hard for marketers to see their app's user retention rate falling with time. The reasons, however, may lay within their app user interface (UI) or user experience (UX) design. Addressing...

Investment App Builds Its Own Stash

As many times as Internet professionals roll their eyes when they hear of a company that is Uber-like or has Uber-fied an industry, the comparison is sometimes, well, just warranted. Stash Invest is the latest app that has the potential...

Retailers Slow to Use SMS, Pre- to Post Sale

From interactions with peers to the receipt of personalized promotional offers, SMS is a familiar and easy way to communicate today, yet according to a new OpenMarket mobile messaging report , the large majority of retailers are not...

Is Pokémon A Good Fit For Your Business?

By John Fetto of Hitwise, a division of Connexity To say that the release of Pokémon Go has been a runaway success is an understatement. The mobile game, which now sits atop both the iTunes and Google Play app stores, resulted...

IFTTT Brings Recipes to Mobile Apps

IFTTT, a popular platform that enables users to connect different digital services and devices, has formally announced that it is rolling out its partner platform . SUBSCRIBE to Website Magazine & Accelerate 'Net Success The...

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