Posts tagged wm-mobile&pageindex=5 RSS

Google Helps Android Developers Reach Quality Audiences

Google has unveiled a few new tools to help Android game developers reach and engage high-quality audiences. “For game developers, building a successful business has often depended on an approach of acquiring as many users as...

Measure Mobile Ad Campaigns with Conversion Zones

Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns. The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline...

The State of Mobile Ad Blockers

A new report from Tune is shedding light on the current state of ad blockers, revealing that 25 percent of mobile users in the US and UK have installed an app or browser that can block ads. In fact, the Mobile Ad Blocking 2016 report...

#CheckoutFail - Online Merchants Failing the Mobile Experience

A new report out from PYMNTS and BlueSnapp, the Checkout Conversion Index (CCO), shows that Internet retailers aren't doing a very good job optimizing the mobile checkout experience. A review of 39,000 data points, across 657 sites...

5 Apps to Work Your Brain and Boost Your IQ

:: By Hobbs Karg, Fueled :: While there are plenty of complaints about younger generations and their obsession with their mobile devices, smartphones are rich with benefits. Not only do more people have access to more information than...

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How Apps Are Shaping Customer Service Expectations

:: By Diwiyne Johnson, Vanity Point :: There is much that has changed about the modern day consumer. Most people nowadays have come to look at mobile as a source of immediate answers and satisfaction – and mobile apps are no...

Ratings & Review Changes for Google Play Developer Console

Reviews provide powerful influence over how consumers perceive the quality and utility of a product - and that holds true in every industry, even in the digital realm of mobile applications. Google clearly understands the role of reviews...

Customer Service for Mobile-First Businesses

Popular cloud-based customer support software provider Freshdesk has unveiled a new service designed specifically for mobile-first businesses. The service, dubbed Hotline.io , helps businesses offer native in-app customer support in...

Customer Service Via SMS

Customer service is evolving before our digital eyes. Not only are messaging apps emerging as a preferred communications method, but some customers are also looking to receive service via SMS. For the latter, companies can leverage...

T-Mobile Customers Share Their Voice

Customer experience analytics solution ForeSee announced that T-Mobile USA now relies on its CX Suite to measure, share and take action on customer insights during the brand journey. With ForeSee, T-Mobile USA now has a multichannel...

Cross-Device Shopping Stats in Focus

A new report from performance marketing technology company Criteo is shedding light on the non-linear path to purchase. According to the Q4 2015 State of Mobile Commerce Report , 4 in 10 purchases occur across multiple devices or channels...

Achieving Retention and Engagement Growth with App Messaging

Mobile and Web messaging framework Layer announced that nearly 500 live applications are now using its solution. Companies such as Hinge, GoButler and Trunk Club use Layer's framework to handle millions of messages a day. After...

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Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

The Immense Impact of Mobile

The consumer demand for mobile technology has never been greater and the brands that differentiate with mobile tech are quicky proving to be the most successful. A study released recently by SOTI revealed that 73 percent of survey...

How Web Data Kills App Store Optimization

:: By Dave Bell, Gummicube :: The App Store may seem like a black box to many developers. What is the best way to drive downloads for an app? How does App Store Search really work? Where should I invest? These are the questions that...

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