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Know Thy Mobile Customer

Knowing the mobile habits and preferences of an audience puts brands in a greater position to provide an engaging and useful experience. The problem is that most enterprises don't know the first thing about their prospects or customers...

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Using Mobile Loyalty to Woo Millennials

:: By Danielle Brown, Points :: In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor force. As marketers seek to engage the purchasing power of this expanding consumer segment, loyalty...

Checklist for Optimizing Your Website for Mobile Users

:: By Pete Peranzo, Imaginovation :: Mobile is now the norm. The number of people relying on their mobile devices to get them through the day -- check email, browse the Internet, chat with friends, update social media and shop –...

Key Mobile Commerce Trends to Prep For

:: By Kimber Johnson, ASPEN App Design :: One of the most profound paradigm shifts that the businesses world is facing today is the steady transition from e-commerce to mobile commerce. Mobile devices have transformed the way consumers...

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

How to Build Compelling Onboarding Experiences for Apps

:: Nancy Hua, Apptimize :: In today’s overly saturated mobile app market, it’s not downloads that count, it’s retained users. Currently the average app loses 71 percent of its users within just one day of an install...

How Apps Are Shaping Customer Service Expectations

:: By Diwiyne Johnson, Vanity Point :: There is much that has changed about the modern day consumer. Most people nowadays have come to look at mobile as a source of immediate answers and satisfaction – and mobile apps are no...

How Web Data Kills App Store Optimization

:: By Dave Bell, Gummicube :: The App Store may seem like a black box to many developers. What is the best way to drive downloads for an app? How does App Store Search really work? Where should I invest? These are the questions that...

Improve Your Customer’s Shopping Experience with Beacons

:: By Kimber Johnson, ASPEN App Design :: Beacons that work via Bluetooth low energy (BLE) bring a new dimension to the interaction between businesses and their customers. Provided a customer has a Bluetooth-enabled smart device able...

Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

How to Create a Great Looking Mobile App

:: By Diwiyne Johnson, Vanity Point :: When many businesses decide it’s time to build a mobile app one of the first things they generally decide they want is to create a great looking app. Often they have some ideas on interesting...

Why Mobile Site Search Matters [and How to Do it Well]

:: By Matt Riley, Swiftype :: Mobile browsing is a game of speed and convenience, and building site search for the high expectations of users on the go can be an exceedingly difficult challenge. Already tough to master on desktop,...

3 Factors that Matter in the Mobile vs. Web Apps Debate

:: By Lars Kamp, Crittercism :: For the past 10 years, a fierce battle has raged on: mobile versus Web. Each side has its champions, with voices of opposition who are just as loud. Now, a decade into the divide, we face a fundamental...

Google Adds Video Campaign Support for Adwords App (Android)

Google introduced two new features to its Adwords application for Adwords (which it launched in March 2015). Advertisers will now be able to view insights/data about their video ad campaign performance including views, impressions...

Unlocking Revenue Through Innovation

Retailers are projecting growing sales and revenue but believe greater investment in innovation in an omni-channel strategy including website, mobile and social media channels will be needed to remain competitive according to the 7th...

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