Posts tagged wmfeature RSS

5 Mobile Search Marketing Tactics to Boost Engagement

:: By Larry Alton, @LarryAlton3 :: Despite naysayers claiming that mobile would never overtake landlines or, further down the raod, desktop computers, the use of smartphones and tablets for communicating and Web browsing is continuing...

Is Pokémon A Good Fit For Your Business?

By John Fetto of Hitwise, a division of Connexity To say that the release of Pokémon Go has been a runaway success is an understatement. The mobile game, which now sits atop both the iTunes and Google Play app stores, resulted...

Is Your Mobile Presence Award Worthy?

"Mobile" has changed the digital landscape and the savviest brands have embraced the trend in a big way. If you're one of the enterprises that have taken steps to develop and optimize a mobile presence, you should should...

How Web Developers & Marketers Can Leverage the Pokémon Go Craze

:: By Margie Kupfer, 3Cinteractive :: In the few short weeks since its launch, Pokémon Go, an augmented reality (AR) location-based smartphone game, has taken the nation by storm. Streets, parks and backyards are flooded with...

Pokemon Go at Work: Is It Putting You and Your Company’s IT Security At Risk?

:: By Harold Aguirre :: Gotta Catch Em All! That’s the slogan for Pokemon Go; now the biggest mobile game in U.S. history . Whether it’s a fad or here to stay, Pokemon has the entire world GO-ing absolutely crazy. If you...

How Mobile Builds the Multi-Channel Customer Journey

:: By Dan Engel, Mobile1st :: Mobile is madly mutating, becoming ever more central to the consumer lifestyle and the customer journey. Under the pressure of always-on, always-connected technology, our rituals of shopping have shape...

Know Thy Mobile Customer

Knowing the mobile habits and preferences of an audience puts brands in a greater position to provide an engaging and useful experience. The problem is that most enterprises don't know the first thing about their prospects or customers...

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Using Mobile Loyalty to Woo Millennials

:: By Danielle Brown, Points :: In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor force. As marketers seek to engage the purchasing power of this expanding consumer segment, loyalty...

Checklist for Optimizing Your Website for Mobile Users

:: By Pete Peranzo, Imaginovation :: Mobile is now the norm. The number of people relying on their mobile devices to get them through the day -- check email, browse the Internet, chat with friends, update social media and shop –...

Key Mobile Commerce Trends to Prep For

:: By Kimber Johnson, ASPEN App Design :: One of the most profound paradigm shifts that the businesses world is facing today is the steady transition from e-commerce to mobile commerce. Mobile devices have transformed the way consumers...

How to Use Location Data for More Targeted Campaigns

:: Jeremy Anspach, PureCars :: Thanks to mobile, consumers and brands are more connected than ever before. In 2015, 68 percent of Americans owned smartphones, and 45 percent owned tablet computers. What’s more, shoppers are increasingly...

How to Build Compelling Onboarding Experiences for Apps

:: Nancy Hua, Apptimize :: In today’s overly saturated mobile app market, it’s not downloads that count, it’s retained users. Currently the average app loses 71 percent of its users within just one day of an install...

How Apps Are Shaping Customer Service Expectations

:: By Diwiyne Johnson, Vanity Point :: There is much that has changed about the modern day consumer. Most people nowadays have come to look at mobile as a source of immediate answers and satisfaction – and mobile apps are no...

How Web Data Kills App Store Optimization

:: By Dave Bell, Gummicube :: The App Store may seem like a black box to many developers. What is the best way to drive downloads for an app? How does App Store Search really work? Where should I invest? These are the questions that...

Improve Your Customer’s Shopping Experience with Beacons

:: By Kimber Johnson, ASPEN App Design :: Beacons that work via Bluetooth low energy (BLE) bring a new dimension to the interaction between businesses and their customers. Provided a customer has a Bluetooth-enabled smart device able...

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