Mobile World

7 Key Principles for Mobile Commerce Success

2013-05-16T17:45:00Z

:: By Nathan Joynt, Volusion :: There are currently 115 million smartphone users in the U.S. and an estimated 200 million users by 2017. According to Internet Retailer, in 2012 U.S. smartphone and tablet users spent over $24 billion in mobile commerce sales, accounting for 11% of total ecommerce sales. The digital age is advancing quickly, and with the boom of ever-increasing technology use and some promising statistics, online businesses can’t deny the fact that there is huge moneymaking potential...(read more)

Amplify Partner Communication with Mobile Apps

2013-05-16T17:30:00Z

Businesses typically launch mobile apps as a way to reach their customers who are on-the-go, however, it might be time to consider also launching apps as a way to reach the variety of vendors that businesses work with on a daily basis. This is where ChannelCandy comes in handy, which is a platform that allows businesses to launch branded mobile apps that enable them to communicate and engage with their business partners. The company works with companies to design, build and launch customized mobile...(read more)

3 Ways to Kick-Start Conversions

2013-05-16T17:15:00Z

:: By Amie Marse, Content Equals Money :: Conversions are one of the top priorities of companies engaging in online business. Without a strong rate of conversions, companies are simply sinking money into a profitless division. With the right strategy, however, a company’s online presence can trigger substantial growth. Mobile optimization is the key to getting conversions in 2013. Everywhere you look, someone is checking their smartphone for recommendations about which product to buy or which...(read more)

Viralheat Users Get Fired Up for iPhone App Release

2013-05-16T09:04:00Z

The Viralheat platform has gone mobile. The social media marketing suite provider just launched an iPhone app , which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged to publish updates, as well as engage with audiences by commenting on posts, replying to updates and retweeting tweets. Plus, users have the ability to analyze follower data for their connected Facebook, Twitter and LinkedIn accounts. “Viralheat already provides...(read more)

Click-to-Call from Mobile Display

2013-05-15T19:30:00Z

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services with local offices, like insurance, education, finance, health, beauty, travel, telecom and other utilities, 70 percent of consumers want to talk to someone before opening their wallets," said Carl Holmquist, Freespee founder and CEO. "Especially...(read more)

App Blooms With Two Toasters

2013-05-15T18:30:00Z

If you're like a lot of other Mother's Day shoppers, your mom may have had to settle with a card or phone call. H.BLOOM , a gift delivery service, could help you make it up to her. The company recently launched its first customer-facing mobile app, which enables customers to send gifts (flowers, treats, etc.) with a few simple taps on their iPhones and in increments of their choosing (one time, weekly, monthly, etc.). To bring this app to life, H.BLOOM enlisted Two Toasters , a mobile app...(read more)

Small Biz Getting Mobile Sea Legs

2013-05-09T22:30:00Z

A new study from Constant Contact is shedding light on how many small business owners are leveraging mobile technology, in addition to how they are using it. The report reveals that although 66 percent of small business owners claim to use mobile technology, only 34 percent have mobile-optimized websites. In fact, the top-two ways businesses are using mobile technology are for social media marketing (73 percent) and to conduct email marketing (71 percent). In addition, 44 percent use mobile technology...(read more)

Drupal Commerce Sites Go Mobile

2013-05-09T15:40:00Z

In the next few years, smartphone commerce is expected to represent 9 percent of all e-commerce sales, according to Forrester Research’s U.S. Mobile Retail Forecast, 2012-2017. The need to create a branded mobile shopping experience to reach this growing market is a concern for today – if not yesterday. With this in mind, Commerce Guys, creators of Drupal Commerce , announced the launch of its Commerce Mobile, which is a native cross-platform mobile app that brings engaging online shopping...(read more)

Constant Contact Founder Builds New Biz, Mobile-Optimized Sites

2013-05-08T12:31:00Z

As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small (and very small) businesses. And right now, there is a rapidly increasing need for mobile-optimized websites. So it’s no surprise that his new business, PagePart , targets this need and group. Parker’s experience taught him that the day-to-day operations of SBs...(read more)

The Best Mobile Design for Your Business

2013-05-03T18:00:00Z

:: By Tom Cottrill, Fathom Digital Marketing Have you tried to view your site on your smartphone? What does the design look like on a 4 x 2.5 inch screen? What kind of interaction can you offer with your visitor? When it comes to reaching and engaging smartphone users, there are quite a few options to wade through. Mobile marketing is an investment, costing time, resources and dollars. What will be worth the investment? Consider the return on your investment (ROI) and ensure your dollars are not...(read more)

Small Businesses Technology Trends in 2013

2013-05-01T18:05:00Z

Digital marketing – websites, social media and online advertisements - is the way of the future and this outlook is not only limited to big business. Small businesses are significantly increasing their online investments, according to the 2013 AT&T Small Business Technology Poll . In fact, 66 percent of small businesses plan to invest as much or more in digital marketing than they did last year. According to the poll, a vast majority of small businesses will also expand their online and...(read more)

Mobile Shoppers Use Devices to Research Local Business

2013-05-01T17:35:00Z

Two of the biggest mobile and local companies on the Web, xAd and Telmetrics , have once again teamed up to conduct their second annual Mobile Path-to-Purchase Study , which reveals that consumers are using their searching on their mobile devices earlier and more often for relevant information about local businesses, products and/or services. Culled from an online survey of over 2000 U.S. smartphone and tablet users and compiled by Nielson, this year’s Mobile Path-to-Purchase Study found that...(read more)

Tablet Wars: Microsoft Grabs 7.4% Of Tablet OS Market

2013-04-25T13:20:00Z

Microsoft captured 7.4% of the global tablet OS market according to preliminary figures from Strategy Analytics ' Global Tablet OS Market Share: Q1 2013 report, with three million Windows 8 tablets shipped in Q1 2013. Microsoft’s share of the tablet operating system market is dwarfed by that of iOS and Android. Apple’s share in the first quarter was 48.2% and Android 43.4% according to Strategy Analytics. Some analysts suggest that the only barrier to future growth for Microsoft’s...(read more)

10 iOS Apps for Internet Professionals

2013-04-23T18:45:00Z

Mobile has changed everything – from the way we advertise and format emails to the way we design our websites and interact with colleagues when away from the office. In fact, the biggest benefit of mobile may be that it connects us with our surroundings regardless of where we are located. This makes it easy for Internet professionals to stay connected with their colleagues, important data and even their business’s social profiles while on the go. That said, Apple’s popular App Store...(read more)

CRM for Sales: Tylr Mobile Connects the Inbox to Salesforce

2013-04-18T11:19:00Z

New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows salespeople to prioritize emails from customers and prospects, focus on important opportunities and access relevant customer information. Moreover, the technology allows users to turn messages into actionable tasks and update salesforce.com as they work. According to...(read more)