Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

StubHub Looks to Personalization and Content Partnerships to Increase Engagement

As brands look to inspire consumer engagement many have started to incorporate personalization tactics in their websites and apps. StubHub , a popular ticket marketplace, has released an update for its iOS and Android mobile and tablet...

Design Ideas for Rockstar Apps

:: By Chirag Leuva, Yudiz Solutions :: Design among other factors plays a vital role in the success of a mobile app. Developers should ask themselves whether their app looks interesting to a user a first glance; whether or not it looks...

Mobile Search Gets More Social

Google has announced that it is now displaying Tweets in searches conducted on mobile devices. The search update is rolling out gradually, first on Google apps and then on mobile browsers. With the update, real-time content from Twitter...

OpenTable Integration Expand Mobile Payment Support

Consumers today are using mobile in ways that were never even imagined 10 years ago. One of many new ways in which consumers are leveraging their smartphones is to pay for their meal at restaurants. OpenTable , an online restaurant...

Microsoft Releases Windows Phone Update with New App Store

As mobile phone makers look to acquire new consumers it’s vital they provide an intuitive way for consumers to find and purchase new apps. Microsoft Windows has recently released its latest Windows Phone update called Build 10080...

Bing Follows Google’s Lead (Again)

Bing has announced a mobile search update of its own following Google’s big news from last month. According to the search engine, it has been investigating various approaches to deliver the best possible search experience on...

Communication and Social Apps Dominate the Mobile Landscape

As companies look to expand their mobile presence and engage with more consumers, it vital they understand how consumers are using their devices in order to best tailor their mobile strategies. App Annie , an app analytics company...

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Consumers Embracing Mobile Devices In-Store

PowerReviews , a popular review and Q&A technology provider, has announced the release of a new study titled “ Mobile Wearable Tech and Hyper-Relevance: Transforming Consumer Behavior and Retailer Opportunities .” Analyzing...

Will Wearables Impact Shopping Beheavior?

Mobile devices made a significant - some might say dramatic - impact on in-store and online commerce and now wearable technologies (e.g. smartwatches et al) are expected to do the same, at least according to a new study from PowerReviews...

Bringing Mobile Games from Concept to Fully Realized Product

Consumers’ addiction and love for their smartphones has made mobile applications and games a hot commodity. The FunPlus Group , a mobile social gaming company, has announced the creation of PublishingPlus , a new mobile game...

Mobile App Ad Campaigns and the Fraud Threat

Fraud is becoming a increasingly serious and costly issue for digital advertisers - and it is impacting mobile ad traffic more than ever. In fact, it's estimated that advertisers could lose more than $6 billion globally to ad fraud...

Find Out if Your Site is Mobile-Friendly

There has been a lot of conversation about Google’s mobile-friendliness update that went into effect April 21. With the update, Google is boosting the ranking of mobile-friendly pages on mobile search results in order to help...

The Real Reasons Brands Gamify

By Velly Angelova, Zariba Games Studio In today's harshly competitive business environment, brands need to be innovative and flexible when it comes to managing and building their reputations, especially online. In a constant search...

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