Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Who's Really Using That App?

Website and application analytics platform Similar Web has launched a feature that will provide developers with a more detailed look at app usage and how they compare to the competition. Developers using App Engagement Insights from...

MartMobi Helps Retailers Increase Mobile Sales

MartMobi has unveiled the next generation of its mobile commerce platform, which aims to help online retailers increase mobile sales. With the upgraded platform, MartMobi automatically generates mobile and tablet websites as well as...

What is Mobile's Part in the Travel Game?

Vacations, while relaxing once on location, are a demanding event that often requires consumers to conduct countless hours of research before they make any plans official. Phocuswright , a travel industry research firm, has recently...

Mobile Customer Support in Freshdesk Apps

Cloud-based customer support software Freshdesk is enabling the businesses that use its product to respond to Twitter messages to resolve issues from the company's iOS and Android apps. The new features include a new tab within...

The Rise of the Mobile Strategist

When it comes to catering to both business and consumer buyers on the mobile Web, companies need help, which is why 3 out of 4 have created positions within their company for a professional whose job it is to manage and deploy mobile...

Google Increases Security on Popular Mobile Apps

Security is at the forefront of consumers’ minds today and those not providing a secure product are bound to see a reduction in the number of consumers that leverage their product. Realizing consumers desire to make sure their...

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Using a Mobile Finance App? Your Information May Not be as Safe as You Thought

As mobile apps have become more sophisticated, many financial institutions have developed apps for their clientele that allow them to do everything from simply check how much money they have in their accounts to pay bills on their...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

It's Your Turn Europe, How High Do You Score?

With little to no patience for glitches and bugs, consumers today are demanding perfection from app developers. Applause , a mobile analytics company, has announced the availability of its app analytics tool in Europe. The tool, which...

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated...

A More Intelligent World Thanks to Machine Learning

As the World becomes more dependent on their mobile devices, companies that make technology that can be harnessed by app developers are becoming a hot commodity. Dato , an application creator formerly known as GraphLab, has announced...

Increase Smartphone Engagement with TouchGuides

As mobile traffic continues to increase, brands need to find better way to engage their customers on the small screen. This is where TouchCommerce’s TouchGuides solution comes into play. The TouchGuides solution, which is available...

SweetLabs Reaches 1 Billion Users with its App Install Ad Network

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques...

10 Often-Ignored Tactics to Drive More App Installs

:: By Chirag Leuva, Yudiz Solutions :: Marketing an app successfully may require taking a closer look at the tactics that have remained unused. There are, of course, tactics that are common among the vast majority of marketers looking...

Shopping Apps Dominate 2014

Overall app usage grew by 76 percent in 2014 according to new data from Flurry Analytics. The data, which looked at app usage throughout the year, found that shopping, utilities and productivity, and messaging apps all experienced...

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