Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

5 Tips to Convert Mobile App Installs into Revenue-Producing Users

By Dennis Mink, VP Marketing at Liftoff Mobile marketers spend a lot of time and money trying to get people to install and use their apps. However, a vast majority of app installs do not convert into high-value users. In fact, most...

6 Hacks to Better Optimize Your Content for Mobile

By Allie Gray Freeland, @AllieGrayFree Google, the search engine with the lion's share within the search engine industry, launched an algorithmic changed deemed “ Mobilegeddon ” to favor sites that are "mobile...

6 Hacks to Better Optimize Your Content for Mobile

By Allie Gray Freeland, @AllieGrayFree Google, the search engine with the lion's share within the search engine industry, launched an algorithmic changed deemed “ Mobilegeddon ” to favor sites that are "mobile...

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile...

Why is Mobile Commerce Booming?

Mobile commerce solution Unbound Commerce conducted a same-store analysis of 350 mobile commerce sites and found a year-over-year aggregate mobile revenue increase of nearly 52 percent in the second quarter of 2015. Highlights from...

Trumpia Increases Security

Trumpia has unveiled three new updates for its mobile marketing platform, which aim to improve functionality and security. The first update, for example, enables users to send appointment reminders through any business phone number...

Click Quality Enhancements Improve the Mobile Display Ad Experience for All

It is estimated that up to 50 percent of mobile ad clicks could be accidental. That, of course, is a major problem. The result is the artificial inflation of click-through rates and increased costs - neither of which will do at all...

Hootsuite Unveils iOS App for Content Discovery

Popular social media management platform Hootsuite has unveiled a new iOS app to help users discover and share content on mobile devices. The app, dubbed Suggestions for mobile , makes it easier for users to discover, schedule and...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

Re-engineering E-Commerce for Mobile

Small-business e-commerce solution 3dcart has re-engineered its template engine to to be more "mobile-friendly" and is releasing over 100 new templates for its 17,000 online stores globally. This is the largest change to...

So Many Devices, So Little Time

In the United States, a business must test on 134 devices to cover 80 percent of devices in use. Even when this is done, these companies cannot guaranty customers are getting the best experience to match their individual devices. Today's...

Apple & Google's App Store Analytics in Focus

:: By Chirag Leuva, Yudiz Solutions :: As the news surfaced recently on the initiative taken by both Apple and Google in improving app store marketing tools, it's clearly the beginning of a new era. The newly unleashed tools from...

3 Reasons Merchants are Skeptical of Apple Pay

Apple Pay has been making headlines in the tech industry since its launch last October, with the most recent headlines including the mobile payment system’s partnership with Square and its expansion to the United Kingdom. Despite...

Appboy Helps Marketers Reach More Customers Across the Globe

Mobile marketing automation provider Appboy is expanding its offering of global services to help marketers better engage with customers across the globe. With Appboy ’s internalization, for example, marketers can easily communicate...

Google Brings In-App Content to iOS Search Results

With countless apps in every marketplace, developers are constantly looking for ways to have their app cross users' eyes. Google has recently announced the rollout of a new feature for their iOS app which enables developers to...

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