Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Achieving Retention and Engagement Growth with App Messaging

Mobile and Web messaging framework Layer announced that nearly 500 live applications are now using its solution. Companies such as Hinge, GoButler and Trunk Club use Layer's framework to handle millions of messages a day. After...

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Fat Fingers, Accidential Clicks & the Issue with Mobile Display Banners

The most significant problem faced by mobile advertisers today? Your big, giant, fat fingers apparently. A survey released recently from mobile location firm Retale found that 60 percent of clicks on mobile banner ads were mistakes...

The Immense Impact of Mobile

The consumer demand for mobile technology has never been greater and the brands that differentiate with mobile tech are quicky proving to be the most successful. A study released recently by SOTI revealed that 73 percent of survey...

How Web Data Kills App Store Optimization

:: By Dave Bell, Gummicube :: The App Store may seem like a black box to many developers. What is the best way to drive downloads for an app? How does App Store Search really work? Where should I invest? These are the questions that...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

SaleCycle Unveils SMS Remarketing

Behavioral marketing company SaleCycle has unveiled a new SMS remarketing solution that complements the company’s existing portfolio of email and on-site remarketing solutions. All three solutions can be leveraged by brands for...

Improve Your Customer’s Shopping Experience with Beacons

:: By Kimber Johnson, ASPEN App Design :: Beacons that work via Bluetooth low energy (BLE) bring a new dimension to the interaction between businesses and their customers. Provided a customer has a Bluetooth-enabled smart device able...

Mobile Wallet Users Love Coupons

Mobile marketing solutions provider Vibes is shedding light on consumer perceptions and opinions about mobile marketing and advertising programs. According to the 2016 Mobile Consumer Report , coupons and loyalty are the primary reasons...

Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

WhatsApp Kills Paid Subscriptions

WhatsApp is killing off its paid subscription model. The messaging platform made the announcement in a blog post this week, stating that the subscription approach hasn’t worked well. As a result, the company is removing fees...

Do You Even Know the TOTAL Revenue of Your App?

There are numerous ways to monetize a mobile application and that can make it cumbersome to understand just how much total revenue is being generated, but AppFigures hopes to change that with a new report offering. SUBSCRIBE to Website...

Get Real-Time Data for Install Campaigns

Mobile marketing attribution analytics platform AppsFlyer has unveiled a new real-time reporting feature that enables marketers to track the performance of install campaigns. The feature, dubbed Right Now, showcases real-time install...

How to Create a Great Looking Mobile App

:: By Diwiyne Johnson, Vanity Point :: When many businesses decide it’s time to build a mobile app one of the first things they generally decide they want is to create a great looking app. Often they have some ideas on interesting...

Quick Hit: App Usage is Growing

According to a new report out from Flurry (a service of Yahoo), mobile has had another impressive year . In its State of Mobile 2015 study, Flurry reported that overall app usage grew by 58 percent. With the exception of Games, every...

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Mobile Usage Grew by 58% in 2015

Mobile usage grew by 58 percent in 2015 according to new data from Flurry Analytics. The company’s annual mobile and application usage study sheds insights on mobile app activity and trends from around the world in 2015, analyzing...

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