Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Creating a Gaming App is Easy as Pie

DIY app building platform Appy Pie has launched a cloud-based mobile game builder, enabling users to create a mobile game with no programming experience required. The Game Builder has been available in beta since January, and has seen...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

Yahoo's Mobile-First Approach to Native Ads

Yahoo is accelerating its efforts related to mobile and all things advertising with the release of a new, image rich, mobile-first native ad format. The new ads, which Yahoo indicated will "seamlessly" integrate with surrounding...

Mobile Advertising Analytics, App Store Optimization Come to App Annie

Mobile analytics firm App Annie has announced two new products that will help developers address the paid and organic discovery of their applications. Positioned alongside its existing trio of products - Store Stats, Analytics, and...

So Long Cookies, Hello Mobile Registration

With mobile looking like it’s taking over the world, it’s important for companies to think of new ways to market toward mobile consumers. With the release of its new Mobile Registration Solution for its Customer Profile...

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Mobile Takes Driver's Seat in DPI Software Sales

With the help of mobile, sales of Deep Packet Inspection (DPI) software is expected to top $2 billion by 2018 according to Infonetics Research. The market research and consulting firm’s biannual report states that while operator...

Mobile Load Times for Responsive Sites Unacceptable

Many responsive sites are experiencing sluggish load times and image size is being reported as the principle cause of the under-performance. Trilibis, which just so happens to offer a server-side responsive design technology solution...

Mobile Web Traffic Jumps 50%

Mobile’s momentum has not slowed down yet, as new data shows that Web traffic from mobile and tablet devices jumped 50 percent over the past year. The data, from online marketing company Wpromote , found that non-desktop traffic...

Google Play Wins the Download Battle

Google is winning the download battle, but Apple is still winning the revenue war. In fact, new data from App Annie’s Market Index shows that in Q1 2014, Google Play led the iOS App Store in downloads by approximately 45 percent...

Touch-Based Interface for Mobile Shoppers

Scandinavian Internet retailer Sjoppi is enjoying the tablet era. The company recently introduced a new touch-based interface for mobile shoppers that has resulted in a dramatic increase in conversion rate of 17.8 percent. The new...

PayPal Fingerprint Authentication in Focus

Payment service Paypal is introducing a new feature within its mobile app that brings fingerprint authentication to the new Samsung Galaxy S5 device. Consumers will be able to log in with their fingerprint and shop at merchants that...

Chat Up Mobile Site Visitors

A new chat offering from TouchCommerce is helping merchants increase engagement and conversions on their mobile sites. The mobile chat solution features capabilities that are customized for mobile users, as well as features that help...

Mobile Users (Really) Love Apps

When it comes to mobile devices, consumers prefer interacting with mobile apps over the mobile Web according to new research from Flurry. The company’s five-year report reveals that the time spent on mobile devices by the average...

Not Responsive Yet? What's the Hold Up Internet Retailers?

It might be a best practice in the world of Web design, but online retail stores are not using responsive design according to The Search Agency's new Mobile Experience Scorecard. A range of criteria were examined during the study...

Search Engines Influential to Mobile Shoppers

Mobile consumers are flocking to the search engines when it comes to conducting product research. In fact, a recent mobile shopper study that was commissioned by Local Corporation and conducted by the e-tailing group reveals that 73...

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