Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

Filed under:

Download Day is December 25

A new survey shows that Christmas Day is huge when it comes to app downloads – with 30 percent of smartphone/tablet owners planning to download a mobile app on Dec. 25 this year. The SOASTA study, which was conducted by Harris...

The Amazon Appstore Developer Pizza Parlor

The Amazon Appstore is now offering more than 100,000 apps after seeing a growth of 95 percent in app submissions. This momentum has been sparked by the multitude of developers who use the Amazon developer platform to build apps and...

MobileCause Eliminates Transaction Fees

Nonprofits can earn even more for the causes they support, because fundraising and mobile marketing platform MobileCause is now offering a zero percent transaction fee model. Typically, mobile and online fundraising providers charge...

Tablets Aren’t All That; Desktop Still Dominates

If you believe that tablets are going to change how content is consumed in the long term, you're probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift...

Mobile Research Leads to Conversions

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search...

Twitter Gets Local with New Ad Unit

Social messaging platform Twitter announced the expansion of its Promoted Accounts ad unit to consumer timelines on mobile devices. “These recommendations leverage Tweets as a call to action and display natively in the home timeline...

Mobile A/B Tests Get an Engaging Twist

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring feature in A/B testing from Swrve is providing brands with even deeper insights. The mobile app relationship marketing provider is helping...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Mobile Had a Huge Impact on Cyber Monday

The Cyber Monday numbers are in, and data shows that mobile had a huge impact on conversions. In fact, Shopatron reveals that Cyber Monday sales saw year-over-year (YOY) gross merchandise value (GMV) increase by 52 percent. And the...

Cybercrime Threatens the Holidays

Online purchases increase during the holiday season. Unfortunately, so does cybercrime. In fact, a new report reveals that the ThreatMetrix Global Trust Intelligence Network screened one in four U.S. e-commerce transactions on Black...

On Demand Mobile Testing

Mobile teams now have the ability to test on a project basis, thanks to a new pricing plan from Keynote . The mobile and Internet performance company has introduced “Project Pricing” for its popular mobile testing platform...

Mobile Ads Get a Local Twist

The advertising opportunities available on mobile are expanding everyday, and a new offering is helping brands increase in-store conversions. Online-to-offline local marketing and commerce platform Retailigence has teamed up with mobile...

UserVoice SDK for Andoid

More companies are moving toward subscription-based revenue models and in-app purchases, shifting the focus from customer acquisition to customer retention. Couple that with the corresponding surge in mobile app usage and the continued...

Webmaster Tools Showing Faulty Mobile Redirects

Google announced that it has expanded the Crawl Errors notification feature available in Webmaster Tools to help websites identify which pages are misconfigured for smartphone-optimized websites. The new Smartphone errors tab (seen...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter