Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

WhatsApp Kills Paid Subscriptions

WhatsApp is killing off its paid subscription model. The messaging platform made the announcement in a blog post this week, stating that the subscription approach hasn’t worked well. As a result, the company is removing fees...

Do You Even Know the TOTAL Revenue of Your App?

There are numerous ways to monetize a mobile application and that can make it cumbersome to understand just how much total revenue is being generated, but AppFigures hopes to change that with a new report offering. SUBSCRIBE to Website...

Get Real-Time Data for Install Campaigns

Mobile marketing attribution analytics platform AppsFlyer has unveiled a new real-time reporting feature that enables marketers to track the performance of install campaigns. The feature, dubbed Right Now, showcases real-time install...

How to Create a Great Looking Mobile App

:: By Diwiyne Johnson, Vanity Point :: When many businesses decide it’s time to build a mobile app one of the first things they generally decide they want is to create a great looking app. Often they have some ideas on interesting...

Quick Hit: App Usage is Growing

According to a new report out from Flurry (a service of Yahoo), mobile has had another impressive year . In its State of Mobile 2015 study, Flurry reported that overall app usage grew by 58 percent. With the exception of Games, every...

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Mobile Usage Grew by 58% in 2015

Mobile usage grew by 58 percent in 2015 according to new data from Flurry Analytics. The company’s annual mobile and application usage study sheds insights on mobile app activity and trends from around the world in 2015, analyzing...

Mobile Text Ads Get a Makeover at Google

Google has redesigned the look of the text ads that appear on publishers mobile websites. The new format, according to Google, allows for "higher performance with a more beautiful and user-friendly appearance." We'll...

Phablets Ruled the Holidays

Phablets are taking over the holidays according to new data from Flurry. The data shows that in the week leading up to Christmas 2015, 27 percent of the new smart-devices that were activated were phablets. Comparatively, just 13 percent...

Vine Unveils Personalized Channels

Vine is looking to ease the content discovery process on its app by delivering a new personalized channel to users. According to the video-sharing app, the Vine home feed is filled with posts from accounts that a user follows. Since...

2016 Prediction: 2 Billion Mobile Internet Users

3.2 billion, or 44 percent of the world’s population, will have access to the Internet in 2016 according to the International Data Corporation ( IDC ). Of this number, more than 2 billion will be using mobile devices to connect...

Belly Adds Merchant Tools to Its iOS App

Popular iPad-based loyalty and marketing platform Belly has unveiled an addition to its iOS app that gives marketing tools to merchants. With the app, merchants have access to customer data, in-store visits and reward redemptions....

Mobile Commerce: Who's Doing It Best & Why

With 81 percent of U.S. smartphone and tablet users reporting to have shopped online using these devices (according to new data from Episerver ), brands without a mobile commerce strategy are set to fall behind...way behind. With mobile...

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Health Apps That Will Change Doctor Visits Forever

:: By Li Huang, Fueled :: If we mobile users have iTunes for our ears, Candy Crush for entertainment and Siri for guidance, then isn’t it about time that our smartphones included a personal med pack? The pace of mobile health...

Mobile Opens Driving Mobile Clicks

Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from Yesmail indicates they are getting more comfortable clicking through too. With a big push from Google to go mobile-friendly...

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