Mobile World

The Web isn’t dead but it is sharing the glory with smartphones and tablets. Discover the practices to create engaging and effective mobile experiences.

Bowling App Taps Into Reward-Based Ads

Consumers crave rewards - even non-financial ones. If you need proof, look to the positive role that point-systems play in some of the most successful enterprises in the world. Recent news out of Tapjoy , a mobile ad-tech and monetization...

The State of Mobile in the U.S. [Infographic]

Digital professionals - at least the hyper-aware ones - are likely growing tired of hearing about the importance of mobile when it comes to their online initiatives, but it bears repeating (and repeating). Usablenet, a global mobile...

Shopify Welcomes M-Commerce Apps

Shopify merchants can expand their mobile commerce presence with native apps, thanks to a new partnership between Apptive and Shopify. Mobile app creation and management platform Apptive has integrated with Shopify’s API and...

Amazon Unveils Seller App for iOS

Amazon sellers can now do things like list items for sale and respond to customer messages while on the go, thanks to a newly released iOS app from the e-commerce juggernaut. The free app, dubbed Amazon Seller , offers a variety of...

“What’sApp with My Cell Phone?”

:: By Michael Burke, appssavvy :: I've never seen a remote control that actually clicks. But my dad, to this day, still calls a remote control a "clicker" because when he first saw a TV remote, it actually clicked (hence...

GSN Games Gets Bingo Bash

GSN Games - whose portfolio includes Wheel of Fortune, Deal or No Deal, Ghostbusters, etc. - has acquired Bash Gaming (creators of Bingo Bash), which makes GSN one of the biggest, multi-platform, multi-title companies in the social...

Cross-Screen Ads Bridge the Gap Between Mobile and Desktop

Popular mobile advertising platform Millennial Media is growing its Millennial Media Exchange platform (MMX), as the company has unveiled a new set of targeting features as well as announced the program’s expansion into 20 new...

The Rising Expectations of Mobile

A new study is shedding light on the rising consumer expectations when it comes to a brand’s mobile presence, revealing consumer insights on everything from mobile email to mobile websites. The 2014 Mobile Behavior Report from...

LiveDeal on the Move in Q1

The future looks bright for geo-local mobile marketing platform LiveDeal, which provides restaurants the ability to publish offers in real-time to nearby customers. LiveDeal (NASDAQ: LIVE) revenue increased just 4 percent year over...

Mobile Messaging Startup WhatsApp Acquired by Facebook

Mobile-messaging startup WhatsApp has been acquired for $19 billion in cash and stock by Facebook. The Silicon Valley strartup rocketed to 450 million users in less than five years. "No one in the history of the world has ever...

Jimdo Users Blog by Mobile

Website builder Jimdo, which has seen over 10 million sites built on its platform, added a feature that will enable its users to create and publish blog posts directly from its iOS app . “Based on user feedback and our analysis...

Monitor Your Digital Marketing... Anywhere

Predictive media optimization technology provider Kenshoo has released a prototype of a new mobile application, dubbed Kenshoo Anywhere, which provides on-the-go access to reporting dashboards and alerting mechanisms for their digital...

A Look at Mobile’s Most Fashionable Users

Twice a year, major players in the fashion industry come together to showcase fashion’s newest trends at week-long events in four different cities: New York, London, Paris and Milan. These cities are thought to be the fashion...

Mobile's Meteoric Rise & What It Means for You [Infographic]

As someone responsible for the success of a small- or medium-sized business, are you thinking about "going mobile" to provide a better user experience for the many U.S. adults who use smartphones? Well, stop "thinking"...

Interactive Video Ads Arrive at InMobi

Mobile advertising network InMobi is putting video in the spotlight, as the company has unveiled advanced video ad formats that are designed to create an interactive and engaging ad experience for consumers. The video ad formats aim...

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