Mobile World

Best Western, Loyalty To Go

'Net Features : wm-mobile — Mon, 17 Jun 2013 22:30:00 GMT

Since 2009, when Best Western last redesigned its mobile app, the number of smartphone users has nearly doubled to more than 1 billion people worldwide. To improve the user experience, support the features available on many of today's mobile devices...(read more)

Mobile Marketers “Unsophisticated” Says Strongmail

'Net Features : wm-mobile — Mon, 17 Jun 2013 17:20:00 GMT

Strongmail is asserting that mobile marketers just don’t stack up in the sophistication department. According to results from the email marketing solution provider’s new survey, at least half (44 percent) are still strumming their banjos in...(read more)

Integrating Audio into Twitter with Audioboo

'Net Features : wm-mobile — Mon, 17 Jun 2013 16:55:00 GMT

Social podcasting player Audioboo , which enables users to record unlimited amounts of audio, announced that it can now be integrated with Twitter media cards. Audio that is recorded on Audiobook can now be shared on Twitter directly through the platform...(read more)

Yelp’s Nearby Feature Gets Personal

'Net Features : wm-mobile — Sat, 15 Jun 2013 13:05:00 GMT

Yelp has revamped its Nearby feature in order to bring more personalized results to mobile users and drive more foot traffic to local businesses. The updated feature now offers suggestions to users of Yelp’s iOS app based not only on their location...(read more)

App Developers' Earnings Reason to Tap for Joy

'Net Features : wm-mobile — Fri, 14 Jun 2013 19:15:00 GMT

With iTunes app store turning five next month and billions of downloads strong, there remains tremendous opportunity to earn as an app developer. Developers on Tapjoy’s network, for example, earned more than $200 million through Tapjoy’s monetization...(read more)

Monitor Mobile Email Activity for Free

'Net Features : wm-mobile — Wed, 12 Jun 2013 19:00:00 GMT

Data suggests that more than half of commercial emails will be opened on a mobile phone or tablet by the end of this year. Most marketers, however, don't have access to campaign activity about their users' devices - enter Knotice Mobile View....(read more)

Next-Gen Mobile Site Pushes Usable Local Content

'Net Features : wm-mobile — Wed, 12 Jun 2013 16:00:00 GMT

Branded, personalized content seems to be the name of the game in this user-centric world we’re all living (and working) in and service providers that help brands deliver this content – wherever a user may be accessing the information from...(read more)

Apple's Siri Searches with Bing

'Net Features : wm-mobile — Tue, 11 Jun 2013 14:00:00 GMT

The "search" news of the month so far (it might eventually be the search news of the year) has emerged from Apple's recent WWDC event. It appears that when iOS 7 is officially released, Siri will use Bing as its default search engine. That's...(read more)

IAB Adds Mobile Rising Stars Ad Formats

'Net Features : wm-mobile — Mon, 10 Jun 2013 17:45:00 GMT

To help brand marketers tell more captivating stories on the small screens of mobile devices, the Interactive Advertising Bureau ( IAB ) has added five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio. These new formats are released...(read more)

Consumers Still Prefer In-Store, and Other Mobile Stats

'Net Features : wm-mobile — Wed, 05 Jun 2013 16:45:00 GMT

Shoppers may be flocking to the convenience of mobile in droves, but if given the choice, they would rather shop in-store than on the Internet, according to Kentico's ongoing Digital Experience Research. "Our survey suggests that while shoppers...(read more)

A Mom's Preferred Phone Isn't a Phone at All

'Net Features : wm-mobile — Wed, 05 Jun 2013 13:28:00 GMT

June may be the month of dads and grads, but moms are still in the spotlight with Jumptap's most recent MobileSTAT report, which focuses on mobile insights about moms. And marketers love moms, at least they should. Not only are moms power purchasers...(read more)

TestFairy Grants App Insights

'Net Features : wm-mobile — Thu, 30 May 2013 17:45:00 GMT

A new app testing service for Android, dubbed TestFairy, aims at making it easier for developers to obtain user insights during the testing process. TestFairy captures a video of each administered test, as well as provides developers with detailed metrics...(read more)

App Helps Increase Product Exposure

'Net Features : wm-mobile — Thu, 30 May 2013 17:25:00 GMT

Want gadgets or gizmos? The Gadget Flow has plenty, which is one of the many reasons the website received more than 7 million page views within six months. And, when The Gadget Flow launched its iPhone and iPad app , there were 5,000-plus downloads within...(read more)

Gain Mobile Site Insights with ClickTale Touch

'Net Features : wm-mobile — Fri, 24 May 2013 19:00:00 GMT

A new solution from customer experience analytics provider ClickTale is helping businesses gain insights into the end-user experience of their mobile sites. SaaS solution ClickTale Touch allows businesses to view their mobile customers’ “True...(read more)

Eliminate App Updates with Artisan’s Instant Publishing Feature

'Net Features : wm-mobile — Thu, 23 May 2013 19:00:00 GMT

John McCain is certainly not the only iOS user that is frustrated by having to manually update apps all the time, but if it is up to Artisan Mobile , this problem won’t be along for much longer. This is because the Mobile Experience Management ...(read more)