Mobile World : advertising

Click-to-Call from Mobile Display

'Net Features : wm-mobile — Wed, 15 May 2013 19:30:00 GMT

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers. "For services...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-mobile — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

FTC Offers Mobile Advertising and Privacy Guidance

'Net Features : wm-mobile — Tue, 16 Oct 2012 18:45:00 GMT

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines to adapt them...(read more)

Track Competitor's Mobile Ads

'Net Features : wm-mobile — Tue, 11 Sep 2012 20:00:00 GMT

It’s no secret that mobile is one of the hottest topics in tech right now. Not only are businesses focused on providing their consumers with mobile optimized websites and applications, but marketers are also putting more dollars into this emerging...(read more)

Advertisers Focusing on Tablet Devices

'Net Features : wm-mobile — Fri, 27 Jul 2012 08:30:00 GMT

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend on iPad and tablet...(read more)

Mobile Ads on the Rise

Allison Howen — Thu, 12 Jan 2012 20:36:00 GMT

For even further proof that mobile is on a mission to conquer the world, a new study reveals that mobile ad tablet users accounted for 10 percent of all U.S. search ads during Q4 of 2011.

The U.S. Online Advertising Report from online advertising platform provider Marin Software reveals that during Q4 of 2011, 4 percent of clicks on paid search ads in the U.S. were made on a tablet, with 6 percent being made on a smartphone. Additionally, the ads that were served on tablets had a 37 percent higher click through rate (CTR) than ads on desktops, while smartphones had a 31 percent higher CTR.

“In Q4 2011, we saw paid search marketers allocate a larger portion of budgets to mobile devices than ever before," says Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. "Given the favorable performance characteristics of mobile advertising today, we expect this trend to continue as advertising dollars begin to chase consumer behavior."

Other statistics from the report also show that across the top three search engines – Google, Yahoo and Bing – paid search spending increased by 35 percent, click volume increased by 56 percent, CTR increased by 23 percent and cost per click (CPC) decreased 14 percent during Q4 of 2011, compared to last year at the same time.

AdMarvel Launches Mobile Ad Solution for VDC (verizon)

Pete Prestipino — Thu, 11 Nov 2010 15:34:00 GMT

Mobile ad platform AdMarvel (an Opera Software company), in cooperation with Verizon wireless, annouced the immediate availability of its solution for smartphone developers building mobile applications for distribution via Verizon’s VCAST App storefront. AdMarvel is providing software developer kits (SDKs) and application programming interfaces (APIs) to developers for Android and BlackBerry operating systems.

Most interesting is that the platform offers developers and publishers the ability to source and serve their own advertising, including house ads, to cross-promote and cross-sell their applications. Advertising campaigns from leading U.S. ad networks (including Go2 Media, Greystripe, InMobi, Jumptap, Mobile Theory, Mojiva, and Where) have been integrated into the solution and are ready for deployment.

“We are very pleased to launch this solution for VDC developers and look forward to helping them monetize their new VCAST applications,” said Mahi de Silva, CEO of AdMarvel. “Our focus is on helping developers to easily incorporate advertising into their applications and provide them with sophisticated tools to help them analyze and optimize their bottom line. We are most excited about delivering an open and extensible platform which provides a scalable growth path as usage and volume expands.”

The Rise of HipCricket

Pete Prestipino — Thu, 28 Oct 2010 13:44:00 GMT

Seattle-based mobile marketing advertising network HipCricket has had quite the year, growing tenfold in 2010 and recently running its 75,000th mobile marketing campaign according to the company's recent announcement.

While that growth is in part due to the explosive growth of the mobile industry itself, HipCricket has positioned itself well and its customers are returning - 50% of its ads campaigns come from repeat business.

The company's solutions are currently used in more than 15 industries with a particular focus in quick service restaurants (QSR), consumer packaged goods (CPG), retail, travel, and technology). Offerings a suite of mobile marketing and advertising channels, 55% of HipCricket clients have delivered ads via SMS and 45% via display through mobile websites and mobile application banners. Big names including Macy’s, Nestle, KFC, HBO and Clear Channel have turned to HipCricket.

“Brands and agencies trust Hipcricket for their mobile advertising because of the unmatched breadth of our capabilities across strategic, creative and technical disciplines. We are truly a full service shop that can work within each of our clients’ marketing objectives,” said Hipcricket President and Chief Operating Officer, Eric Harber. “Our mobile advertising network’s growth has been driven by results—our clients are more engaged with their customers and are realizing and exceeding their business objectives.”

Changing Face of Mobility

Pete Prestipino — Fri, 22 Oct 2010 14:15:00 GMT

Worldwide mobile voice and data revenue will exceed one trillion dollars a year by 2014, according to Gartner, Inc. Primary revenue drivers will develop from additional services such as as context, advertising, application and service sales.

“We see three major eras of mobility,” said Nick Jones, vice president and distinguished analyst at Gartner. “The device era was characterized by iconic devices such as the Motorola RAZR and was dominated by device manufacturers. This was followed by the application era which arrived with the iPhone, popularizing application and media stores. Going forward, the service and social era will build on the application era, but it will be characterized by cloud services and streaming media. Applications will survive, but often as a component of a more complex end-to-end experience involving the cloud.”

Gartner suggests that many new device types such as tablets and e-book readers will emerge through 2012 and some will find a role in corporations. However, none will achieve a market share comparable to smartphones or laptops, which will remain the dominant corporate mobile devices. Mobile knowledge workers will require both a PC and a smartphone through 2014.