Mobile World : apps

Tablet Wars: Microsoft Grabs 7.4% Of Tablet OS Market

'Net Features : wm-mobile — Thu, 25 Apr 2013 13:20:00 GMT

Microsoft captured 7.4% of the global tablet OS market according to preliminary figures from Strategy Analytics ' Global Tablet OS Market Share: Q1 2013 report, with three million Windows 8 tablets shipped in Q1 2013. Microsoft’s share of the...(read more)

Mobile Apps are a $30 Billion Big Business

'Net Features : wm-mobile — Mon, 26 Nov 2012 19:30:00 GMT

Mobile applications are a $30 billion business, according to new Market Data from ABI Research . The market intelligence company reveals that cumulative mobile app revenues are forecasted to pass $30 billion by the end of this year, which is nearly double...(read more)

SnapNames Comes to Android

'Net Features : wm-mobile — Thu, 25 Oct 2012 20:11:00 GMT

Looking to snap up a few domains for your portfolio while you're on the go? If so, you're in luck; domain name auction marketplace Snapnames has released a new Android app for that exact purpose. The app enables users to bid on domain names, view...(read more)

Connecting the Dots between Devices, Key

'Net Features : wm-mobile — Fri, 07 Sep 2012 17:30:00 GMT

What do brands like Kia Motors, Neiman Marcus, Sony Electronics, Fox Studios and popchips have in common? The Via.Me app from RadiumOne, which helps brands connect the dots between different devices, as Keith Belling, Founder and CEO of popchips, explains...(read more)

FreshDesk Launches HTML5 App for Mobile Customer Support

'Net Features : wm-mobile — Sat, 11 Aug 2012 13:30:00 GMT

Social customer service platform Freshdesk is bringing its help desk solution to mobile devices. The company’s new FreshMobile HTML5 mobile app enables supports teams to manage their help desk from both iOS and Android devices. The FreshMobile app...(read more)

Convert Documents to Native Mobile Apps (Android)

Pete Prestipino — Thu, 02 Feb 2012 17:06:00 GMT

Do-it-yourself application generator AppsGeyser has been on our radar here at Website Magazine for quite a while but an announcement that came today might just forever burn the company into our virtual brains.

AppsGeyser now enables anyone to convert documents into applications. Supported document formats include pdf, doc, docx, ppt, pptx, and image files up to 25MB in size. Document App creators will be able to instantly submit their Apps into the Android Market and other app stores to increase their global reach.

“The process is so simple that anyone who has ever signed up for an email account is able to create an App on AppsGeyser” said Vasily Salomatov, co-founder of AppsGeyser. “There are hundreds of millions of users worldwide with amazing content in the form of documents, content that we are extending its reach into the mobile space.”

AppsGeyser launched in February 2011 and has seen over 100,000 application created on its platforms with more than 17 million downloads of apps created on its network, and handling an average of 1.5 million daily active users.

Vocus Platform Goes Mobile

Pete Prestipino — Fri, 25 Nov 2011 17:50:00 GMT

Marketing and PR software provider Vocus has announced a mobile version of their platform.

Users can now log into the Vocus Marketing suite on any IOS (iPhone, iPad, iTouch) or Android device and perform most of the same tasks they can currently do within the application including post/share at Twitter and Facebook, access the start page and inbox page, view publicity alerts, and view accomplishments and key metrics.

”Smartphones are offering more and more potential for customers to connect with businesses, and that connectivity should be a two-way street,” says Rick Rudman, Chief Executive Officer at Vocus. “Just as a customer can now use a smartphone to research a business while on the premises, a business owner ought to be able to connect with customers from any location – including their shop floor - in the same manner. We’re delighted to announce that the Vocus Marketing suite will now fulfill that need.”

Also Read at Website Magazine:
- Cloud-Based Marketing Suite Comes to Vocus
- Volusion Gets More Socially Savvy

State of the Application Nation

Mike Phillips — Tue, 11 Jan 2011 19:15:00 GMT

Distimo, an app store analytics company, has released their latest Distimo Report, covering the full year of 2010. Included in the report are findings taken from analysis of Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Marketplace for Mobile (6.x), and Windows Phone 7 Marketplace.

This should provide useful information for developers, advertisers and businesses owners of all kinds. Included are some expected findings (such as free apps being the most popular apps) but also some surprises (iPhone becoming a true business tool). Among the highlights are:

Apple grew the most in 2010, in terms of total available applications, nearing 300,000 iPhone apps. However, Android saw a higher percentage growth, with near 130,000 available apps -- six times what was available one year ago. BlackBerry App World now has approximately 18,000 apps and Nokia's Ovi Store has about 25,000.
Free applications dominate the market, in terms of downloads. The top 300 free apps in the U.S. generated, on average, more than 3 million downloads per day in December 2010, compared to 350,000 paid apps. However, from June 2010 to December 2010, paid app downloads in the top 300 increased 30 percent more than free downloads in the top 300. In other words, free still dominates but users appear increasingly willing to pay for apps.
In-app purchases are soaring. In both the iPad and iPhone app stores, in-app purchases from free apps more than doubled. And this makes sense, as more free applications are offering "ad-free" versions for a small fee. In-app purchases on the iPhone outperform the iPad 34 percent to 15 percent, respectively. Interesting to note is that on the iPhone, in-app purchases coming from paid apps actually fell seven percent. In-app purchases coming from paid apps on the iPad, however, rose nine percent. Perhaps working in the larger environment of the iPad induces people to be more willing to pay for feature-rich functionality.
In all, app prices are dropping; across Apple App Store, Android, BlackBerry and Nokia. Android saw the lowest price drop, while Nokia saw the highest.
In December 2010, the most popular price range for apps was $1.00-$1.99 (27% of all markets), followed by $.01-$.99 (21% of all markets). Note that BlackBerry added $.01 to $0.99 and $1.00 to $1.99 pricing tier, recently.
Surprisingly, the top growth category for iPhone was business applications -- seeing 186 percent growth in 2010. Business didn't even make the top five growth categories for BlackBerry or Android. It should be noted, however, that new categories were recently introduced by BlackBerry and Android, which accounts for some of the explosive growth of other categories. But the main takeaway is that businesses are finally accepting iPhone as a business tool and not just an entertainment device.

Download the full report here.

iAds for Everyone with iAd Producer

Mike Phillips — Mon, 27 Dec 2010 15:24:00 GMT

Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough, the iPad. This should significantly speed the process of advertising deployment on these platforms, meaning more money to app developers, faster.

iAd Producer also opens the platform a little bit, something rival Android has used to lure developers away from Apple. Android is growing rapidly, increasing market share by about six points from July to October, 2010, according to comScore. This is alluring to developers, who have had a much easier time getting their applications - and advertisements - published on the open system, compared to Apple's notoriously scrutinized and comparatively closed environment. What remains to be seen with iAd Producer is if the approval process keeps pace with the open submission environment.

AdMarvel Launches Mobile Ad Solution for VDC (verizon)

Pete Prestipino — Thu, 11 Nov 2010 15:34:00 GMT

Mobile ad platform AdMarvel (an Opera Software company), in cooperation with Verizon wireless, annouced the immediate availability of its solution for smartphone developers building mobile applications for distribution via Verizon’s VCAST App storefront. AdMarvel is providing software developer kits (SDKs) and application programming interfaces (APIs) to developers for Android and BlackBerry operating systems.

Most interesting is that the platform offers developers and publishers the ability to source and serve their own advertising, including house ads, to cross-promote and cross-sell their applications. Advertising campaigns from leading U.S. ad networks (including Go2 Media, Greystripe, InMobi, Jumptap, Mobile Theory, Mojiva, and Where) have been integrated into the solution and are ready for deployment.

“We are very pleased to launch this solution for VDC developers and look forward to helping them monetize their new VCAST applications,” said Mahi de Silva, CEO of AdMarvel. “Our focus is on helping developers to easily incorporate advertising into their applications and provide them with sophisticated tools to help them analyze and optimize their bottom line. We are most excited about delivering an open and extensible platform which provides a scalable growth path as usage and volume expands.”