Mobile World : constant contact

Small Biz Getting Mobile Sea Legs

'Net Features : wm-mobile — Thu, 09 May 2013 22:30:00 GMT

A new study from Constant Contact is shedding light on how many small business owners are leveraging mobile technology, in addition to how they are using it. The report reveals that although 66 percent of small business owners claim to use mobile technology...(read more)

Mobile Acquisition Capabilities with Constant Contact & Pontiflex

'Net Features : wm-mobile — Wed, 08 Aug 2012 05:50:00 GMT

Pontiflex, the platform behind mobile signup advertising platform AdLeads, has announced an integration with small business marketing platform Constant Contact which will enable marketers and advertisers to acquire customers/leads through email, social...(read more)

Constant Contact Makes a Mobile Move

Allison Howen — Fri, 20 Jan 2012 08:51:00 GMT

Email marketing provider Constant Contact is dipping into the mobile arena with its newest acquisition of CardStar, which is a mobile loyalty application for smartphones.

The free mobile loyalty app puts membership and rewards cards on smarphones, which allows consumers to use a single application instead of pulling out a wallet full of cards. Currently, the app has more than 2 million active users on mobile platforms like the iPhone, Android and Blackberry.

The CardStar application works with large retailers and small businesses, but Constant Contact’s focus will be on the small businesses.

“CardStar and Constant Contact will do for loyalty systems what we have done for email marketing, social media marketing, and event marketing - make it easy, effective, and affordable,” says Gail Goodman on the company’s blog. “And we will enable your customers to use the same mobile app where they store their national loyalty cards. Over time, our solution will allow you to tailor mobile deals and information to your customers, and to track engagement so you can reward those customers' loyalty.”

Cardstar will provide small businesses with an opportunity to incorporate mobile into their marketing campaigns, especially since a recent Constant Contact survey revealed that 72 percent of small businesses don’t already do this.