Mobile World : ecommerce

Drupal Commerce Sites Go Mobile

'Net Features : wm-mobile — Thu, 09 May 2013 15:40:00 GMT

In the next few years, smartphone commerce is expected to represent 9 percent of all e-commerce sales, according to Forrester Research’s U.S. Mobile Retail Forecast, 2012-2017. The need to create a branded mobile shopping experience to reach this...(read more)

Use Data Feeds to Reach More Customers

'Net Features : wm-mobile — Mon, 07 Jan 2013 16:30:00 GMT

A new partnership is helping merchants reach more shoppers both on the traditional Web and on mobile devices. This is because SingleFeed and mShopper are offering a combined service that helps merchants deliver products to leading comparison shopping...(read more)

Is Your Site Tablet-Optimized?

'Net Features : wm-mobile — Thu, 13 Dec 2012 20:15:00 GMT

Merchants that don’t want to be behind the competition optimize their websites for mobile, however, merchants that want to be ahead of the competition also optimize for tablets. In fact, a recent study from multi-touch point retail technology provider...(read more)

The Mobile Impact; Stats, States, & Data

'Net Features : wm-mobile — Wed, 21 Nov 2012 20:45:00 GMT

Mobile traffic is valuable traffic. In fact, a recent Monetate study reveals that nearly one out of every five consumers has made an online purchase with a mobile device. Furthermore, over the last year, tablet shopping traffic increased 161 percent while...(read more)

Holiday Shoppers In a Mobile State of Mind

'Net Features : wm-mobile — Fri, 16 Nov 2012 18:15:00 GMT

The official start to the busiest shopping season of the year is just a week away, and e-commerce solutions provider Shopatron is forecasting that mobile will impact this season more than ever before. In fact, Shopatron predicts that mobile online shopping...(read more)

The Top Shopping Apps Are...

'Net Features : wm-mobile — Wed, 08 Aug 2012 19:15:00 GMT

Mobile has changed the way we live. From video games to photography, and even shopping – mobile devices have become an intricate part of every day life for many people. In fact, a recent Nielsen study shows that 47 percent of American smartphone...(read more)

TheFind’s Catalogue Hits a Milestone

Allison Howen — Fri, 17 Feb 2012 02:00:00 GMT

Catalogue, arguably the most popular catalog-shopping app, has hit a milestone – by surpassing 150,000 downloads on Android and approaching one million total tablet downloads.

Catalogue by The Find, has more than 150 catalog titles, look books and weekly circulars from more than 75 popular retailers. The free app is available on iOS and Android devices, including the Kindle Fire. Furthermore, the app's newly released version 2.0 for the Kindle Fire adds the ability for users to check items availability in real time at local stores.

"Across all our platforms and nearly one million installs, our average user spends 14 minutes in the app during each session and looks at 5-6 different catalogs,” says Ramneek Bhasin, VP & GM of Mobile at TheFind. "In comparison to website shopping metrics, these are incredible numbers that are consistent across the industry. Clearly, the tablet is a new and more immersive type of shopping experience, one that lends itself well what print catalogs do best: help you discover new things you want to buy. The difference is that on a tablet, there are simply more tools to help you get it sooner, and more effortlessly.”

Most recently TheFind has partnered with Retailigence, to provide its users local results in order to drive foot traffic into brick-and-mortar stores. Read more about it here.

Survey Says: Ecommerce Sites are Not Tablet Ready

Allison Howen — Thu, 16 Feb 2012 03:29:00 GMT

A new study from rich media mobile and social merchandising provider Zmags reveals some interesting insights about the top 100 retailers’ readiness for mobile and tablet commerce.

As most Website Magazine readers know, 2012 is predicted to be the year of mobile. But according to the recent Zmags study, less that one-third of the leading online retailers are ready for tablets.

Other key findings include:

While 68 percent of the surveyed retailers have developed smartphone apps and 59 percent have smartphone-specific sites, less than one-third have optimized their sites for tablets.
Smartphone mobile sites typically have little dynamic content and focus on search and category navigation, while tablet browsing is often flawed with technical glitches such as slow loading times, unavailable content or Flash related issues.
More than two-thirds of the surveyed retailers have iPhone apps, with only half offering the ability to make purchases through the apps.
About 40 percent of the surveyed retailers have iPad apps, but 25 percent don’t offer purchasing capabilities.
More than one-third of surveyed retailers offer the ability to purchase on Android apps.

According to the IBM Benchmark December holiday report, iPad shoppers drove more retail purchases than users of any other device. This is why it is important for merchants to optimize their sites not only for smartphones, but for tablets as well. Best practices include de-cluttering the website, focusing on easy navigation, reducing load times and ensuring all video and animation translates to various popular device types .

Why Merchants Must Maximize Mobile Now

Website Magazine : mobile — Sat, 19 Nov 2011 23:00:00 GMT

The mobile channel clearly provides great opportunities for merchants, but a poor-performing mobile commerce site might turn consumers away from a brand altogether. A recent study from Internet platform and services company Limelight Networks has revealed...(read more)

Are Tablets Taking Over E-Commerce?

Website Magazine : mobile — Tue, 15 Nov 2011 20:05:00 GMT

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability to make calls...(read more)