Mobile World : gartner

Free Apps Dominate the Market

'Net Features : wm-mobile — Thu, 13 Sep 2012 16:30:00 GMT

If your company is thinking about launching a mobile application, it might want to have a starting price of free – at least if it wants to have a better chance of being downloaded. This is because a recent study from Gartner reveals that worldwide...(read more)

Gartner: Social, Mobile to Drive Half of Web Sales by 2015

Website Magazine : mobile — Thu, 20 Oct 2011 18:00:00 GMT

By 2015, companies will generate 50 percent of Web sales from social media and mobile applications, according to Gartner Inc. The future of e-commerce was discussed at the Gartner Symposium/ITxpo , where it was concluded that since the number of mobile...(read more)

Changing Face of Mobility

Pete Prestipino — Fri, 22 Oct 2010 14:15:00 GMT

Worldwide mobile voice and data revenue will exceed one trillion dollars a year by 2014, according to Gartner, Inc. Primary revenue drivers will develop from additional services such as as context, advertising, application and service sales.

“We see three major eras of mobility,” said Nick Jones, vice president and distinguished analyst at Gartner. “The device era was characterized by iconic devices such as the Motorola RAZR and was dominated by device manufacturers. This was followed by the application era which arrived with the iPhone, popularizing application and media stores. Going forward, the service and social era will build on the application era, but it will be characterized by cloud services and streaming media. Applications will survive, but often as a component of a more complex end-to-end experience involving the cloud.”

Gartner suggests that many new device types such as tablets and e-book readers will emerge through 2012 and some will find a role in corporations. However, none will achieve a market share comparable to smartphones or laptops, which will remain the dominant corporate mobile devices. Mobile knowledge workers will require both a PC and a smartphone through 2014.