Mobile World : jumptap

A Mom's Preferred Phone Isn't a Phone at All

'Net Features : wm-mobile — Wed, 05 Jun 2013 13:28:00 GMT

June may be the month of dads and grads, but moms are still in the spotlight with Jumptap's most recent MobileSTAT report, which focuses on mobile insights about moms. And marketers love moms, at least they should. Not only are moms power purchasers...(read more)

Apps Now Represent 84 Percent of Mobile Traffic

'Net Features : wm-mobile — Wed, 27 Mar 2013 19:05:00 GMT

Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that (no surprise) mobile...(read more)

Jumptap Expands Targeted Mobile Ad Toolbox

'Net Features : wm-mobile — Wed, 28 Nov 2012 19:30:00 GMT

Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing, had this in mind...(read more)

Mobile Usage Impacted by Season and Time

'Net Features : wm-mobile — Sat, 03 Nov 2012 17:30:00 GMT

By now, we all know that the popularity of mobile is helping to drive website traffic and conversions. However, these engagement rates are greatly impacted by the time of day and season, according to a new study. In fact, the Jumptap MobileSTAT study...(read more)

Privacy Comes to Mobile Ads

'Net Features : wm-mobile — Sat, 25 Aug 2012 02:09:00 GMT

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data to target consumers...(read more)

Are Tablets Taking Over E-Commerce?

Website Magazine : mobile — Tue, 15 Nov 2011 20:05:00 GMT

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability to make calls...(read more)

Rich Media is the Fututre of Mobile Marketing

Website Magazine : mobile — Tue, 25 Oct 2011 19:15:00 GMT

Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data gathered in its MobileSTAT...(read more)

Jumptap Predicts Promising Future for Tablets

Website Magazine : mobile — Thu, 06 Oct 2011 22:30:00 GMT

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state for tablet usage during...(read more)