Trumpia Adds Mobile Loyalty Program

Allison Howen — Mon, 20 Feb 2012 16:00:00 GMT

Multi-channel marketing and messaging solution provider Trumpia has launched a beta version of its new loyalty rewards program, which leverages QR code and mobile keyword technologies.

The loyalty offering is a good alternative to plastic reward cards that crowd your wallet, working on mobile phones for better convenience and organization.

However, unlike other solutions, Trumpia’s mobile rewards program allows businesses to engage customers on all types of mobile devices, including feature phones. The solution allows businesses to grow their customer databases and send promotional offers to mobile numbers that are collected through the rewards program. Trumpia has made the solution secure by requiring approval during reward-point transactions and by tracking and flagging suspicious activity.

Customers can earn points either by scanning QR codes or texting a mobile keyword. The system also offers a reporting tool for the administrator, and is free for premium monthly plan subscribers.

“Now a business can offer its customers the best of the old punch card system conveniently and securely on their mobile phones – eliminating paper cards that are easy to lose and misplace,” says Derek Rhie, co-founder and director of sales and support for Trumpia. “Our mobile rewards card program makes it easy for people to connect and engage with their favorite business again and again so they can take advantage of the perks of being a loyal customer. At the same time, it helps a business improve its bottom line by increasing revenues, saving administrative costs and avoiding fraudulent stamping activities that are often associated with paper or plastic cards.”

Mobile World : loyalty rewards

Trumpia Adds Mobile Loyalty Program