Mobile World : marketing

Tech Evangelists and Targeting the Right Mobile Audience

Pete Prestipino — Tue, 31 Jan 2012 15:14:00 GMT

A recent study from International Data Corporation reveals what many mobile marketers have simply assumed all along – that targeting “tech evangelists” will lead to a higher return on investment and greater success with mobile apps.

IDC’s ConsumeScape 360 research program identified six consumer market segments – tech evangelists, impulse buyers, experimental adopters, pragmatic purchasers, green buyers, and disengaged functionalists. But when it comes to who is most influential, look no further than tech evangelists.

"Tech evangelists not only own the most devices and utilize the most advanced functions, features, and apps, they are also the group that drives adoption of device ownership and usage by other market segments," said Michael DeHart, director of IDC's Global ConsumerScape 360° program.

"In terms of formulating a strategy for the prioritization of app development and marketing, focusing on Tech Evangelists’ download and usage of apps will deliver the largest ROI by far in terms of segment-based app development and marketing," added DeHart.

Vocus Platform Goes Mobile

Pete Prestipino — Fri, 25 Nov 2011 17:50:00 GMT

Marketing and PR software provider Vocus has announced a mobile version of their platform.

Users can now log into the Vocus Marketing suite on any IOS (iPhone, iPad, iTouch) or Android device and perform most of the same tasks they can currently do within the application including post/share at Twitter and Facebook, access the start page and inbox page, view publicity alerts, and view accomplishments and key metrics.

”Smartphones are offering more and more potential for customers to connect with businesses, and that connectivity should be a two-way street,” says Rick Rudman, Chief Executive Officer at Vocus. “Just as a customer can now use a smartphone to research a business while on the premises, a business owner ought to be able to connect with customers from any location – including their shop floor - in the same manner. We’re delighted to announce that the Vocus Marketing suite will now fulfill that need.”

Also Read at Website Magazine:
- Cloud-Based Marketing Suite Comes to Vocus
- Volusion Gets More Socially Savvy

The Rise of HipCricket

Pete Prestipino — Thu, 28 Oct 2010 13:44:00 GMT

Seattle-based mobile marketing advertising network HipCricket has had quite the year, growing tenfold in 2010 and recently running its 75,000th mobile marketing campaign according to the company's recent announcement.

While that growth is in part due to the explosive growth of the mobile industry itself, HipCricket has positioned itself well and its customers are returning - 50% of its ads campaigns come from repeat business.

The company's solutions are currently used in more than 15 industries with a particular focus in quick service restaurants (QSR), consumer packaged goods (CPG), retail, travel, and technology). Offerings a suite of mobile marketing and advertising channels, 55% of HipCricket clients have delivered ads via SMS and 45% via display through mobile websites and mobile application banners. Big names including Macy’s, Nestle, KFC, HBO and Clear Channel have turned to HipCricket.

“Brands and agencies trust Hipcricket for their mobile advertising because of the unmatched breadth of our capabilities across strategic, creative and technical disciplines. We are truly a full service shop that can work within each of our clients’ marketing objectives,” said Hipcricket President and Chief Operating Officer, Eric Harber. “Our mobile advertising network’s growth has been driven by results—our clients are more engaged with their customers and are realizing and exceeding their business objectives.”