Mobile World : mobile advertising

Big List of Mobile Ad Networks

'Net Features : wm-mobile — Mon, 15 Apr 2013 19:05:00 GMT

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely due to the merchants...(read more)

Get Talkative with Mobile Ads

'Net Features : wm-mobile — Mon, 01 Apr 2013 19:05:00 GMT

A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s voice technology...(read more)

Apps Now Represent 84 Percent of Mobile Traffic

'Net Features : wm-mobile — Wed, 27 Mar 2013 19:05:00 GMT

Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that (no surprise) mobile...(read more)

Google App Showcases the Best Mobile Ads

'Net Features : wm-mobile — Mon, 21 Jan 2013 19:05:00 GMT

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the...(read more)

Jumptap Expands Targeted Mobile Ad Toolbox

'Net Features : wm-mobile — Wed, 28 Nov 2012 19:30:00 GMT

Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing, had this in mind...(read more)

FTC Offers Mobile Advertising and Privacy Guidance

'Net Features : wm-mobile — Tue, 16 Oct 2012 18:45:00 GMT

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines to adapt them...(read more)

Privacy Comes to Mobile Ads

'Net Features : wm-mobile — Sat, 25 Aug 2012 02:09:00 GMT

Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data to target consumers...(read more)

YouTube Now Offering Mobile Ads

'Net Features : wm-mobile — Thu, 23 Aug 2012 18:30:00 GMT

A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes from mobile devices...(read more)

PhizzleBiz Provides Small Businesses Mobile Marketing Campaigns

Michael Garrity — Wed, 15 Feb 2012 02:31:00 GMT

One area of Web marketing that may seem out of reach for some small business owners is mobile advertising. Building a mobile-optimized website is one thing, but spending money and launching a whole ad campaign can be intimidating, especially if a business owner isn't the most tech-savvy.

This may not be the case any longer, however, thanks to mobile marketing solutions provider Phizzle. Starting with a beta launch today, the company will be offering PhizzleBiz to SMBs looking for a professional, affordable, easy-to-use mobile marketing platform.

PhizzleBiz will help SMBs influence the purchasing decisions of users by allowing them to conduct two-way interactions with mobile consumers.

Businesses can use PhizzleBiz to create, distribute, manage and track SMS campaigns in real-time. But it doesn't stop there; SMBs can also utilize the solution to develop and implement more advanced mobile campaigns that include text messaging, voting, promotions and contests, and all of these campaigns can be managed, customized and promoted through text messages, Web pages and social media channels.

Phizzle developed PhizzleBiz using the same technology featured in the company's larger mobile platform used by a variety of Fortune 500 companies and professional sports franchises. PhizzleBiz is simply a more streamlined version of the same program designed to appeal to the marketing and budgetary needs of smaller businesses.

Jumptap Predicts Promising Future for Tablets

Website Magazine : mobile — Thu, 06 Oct 2011 22:30:00 GMT

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state for tablet usage during...(read more)

iAds for Everyone with iAd Producer

Mike Phillips — Mon, 27 Dec 2010 15:24:00 GMT

Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough, the iPad. This should significantly speed the process of advertising deployment on these platforms, meaning more money to app developers, faster.

iAd Producer also opens the platform a little bit, something rival Android has used to lure developers away from Apple. Android is growing rapidly, increasing market share by about six points from July to October, 2010, according to comScore. This is alluring to developers, who have had a much easier time getting their applications - and advertisements - published on the open system, compared to Apple's notoriously scrutinized and comparatively closed environment. What remains to be seen with iAd Producer is if the approval process keeps pace with the open submission environment.