Mobile World : mobile app

Viralheat Users Get Fired Up for iPhone App Release

'Net Features : wm-mobile — Thu, 16 May 2013 09:04:00 GMT

The Viralheat platform has gone mobile. The social media marketing suite provider just launched an iPhone app , which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged to publish...(read more)

Optimize Native Apps With A/B Tests

'Net Features : wm-mobile — Thu, 20 Dec 2012 15:00:00 GMT

Most Web workers know the importance of testing usability features when building a website, however, this same strategy should also be implemented when building mobile applications. Luckily, a new service from mobile experience management (MEM) provider...(read more)

FTC Offers Mobile Advertising and Privacy Guidance

'Net Features : wm-mobile — Tue, 16 Oct 2012 18:45:00 GMT

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines to adapt them...(read more)