Mobile World : mobile world week 7 2012

Create Your Own Android App

Michael Garrity — Thu, 16 Feb 2012 02:52:00 GMT

Making money in the mobile boom just got easier for entrepreneurs and business owners thanks to Andromo App Maker for Android.

The free Web service gives users the tools necessary to create professional Android apps without any coding, meaning anybody with a great idea can make their very own for-profit application for the Android Marketplace in just minutes with absolutely no coding knowledge. The whole process totally eliminates any costs involved with hiring a consultant or trying to learn how to code, simplifying the process for users from all backgrounds.

Users are able to make a variety of different types of applications, including e-books, how-to videos, news distribution platforms, self-help apps and much more, and their developments can then be turned into profit. App creators can earn money by linking their AdMob account to the service and generating ad revenue, or by completely removing ads from their apps (at an introductory price of $99) and selling the application for profit.

Andromo allows users to design apps by choosing from a breadth of features, including RSS feeds, Flickr photo galleries, websites, YouTube videos, interactive maps, HTML5/JavaScript pages, soundboards, music players and more, and the company promises that developers can create "one app or hundreds with equal ease."

So far, over 25,500 Android apps have been created, despite the fact that the product is still in its beta launch.

PhizzleBiz Provides Small Businesses Mobile Marketing Campaigns

Michael Garrity — Wed, 15 Feb 2012 02:31:00 GMT

One area of Web marketing that may seem out of reach for some small business owners is mobile advertising. Building a mobile-optimized website is one thing, but spending money and launching a whole ad campaign can be intimidating, especially if a business owner isn't the most tech-savvy.

This may not be the case any longer, however, thanks to mobile marketing solutions provider Phizzle. Starting with a beta launch today, the company will be offering PhizzleBiz to SMBs looking for a professional, affordable, easy-to-use mobile marketing platform.

PhizzleBiz will help SMBs influence the purchasing decisions of users by allowing them to conduct two-way interactions with mobile consumers.

Businesses can use PhizzleBiz to create, distribute, manage and track SMS campaigns in real-time. But it doesn't stop there; SMBs can also utilize the solution to develop and implement more advanced mobile campaigns that include text messaging, voting, promotions and contests, and all of these campaigns can be managed, customized and promoted through text messages, Web pages and social media channels.

Phizzle developed PhizzleBiz using the same technology featured in the company's larger mobile platform used by a variety of Fortune 500 companies and professional sports franchises. PhizzleBiz is simply a more streamlined version of the same program designed to appeal to the marketing and budgetary needs of smaller businesses.