Mobile World : tablets

Tablet Wars: Microsoft Grabs 7.4% Of Tablet OS Market

'Net Features : wm-mobile — Thu, 25 Apr 2013 13:20:00 GMT

Microsoft captured 7.4% of the global tablet OS market according to preliminary figures from Strategy Analytics ' Global Tablet OS Market Share: Q1 2013 report, with three million Windows 8 tablets shipped in Q1 2013. Microsoft’s share of the...(read more)

Advertisers Focusing on Tablet Devices

'Net Features : wm-mobile — Fri, 27 Jul 2012 08:30:00 GMT

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend on iPad and tablet...(read more)

Santa Delivered Tablets for the Holidays

Allison Howen — Sun, 22 Jan 2012 22:16:00 GMT

It looks like Santa’s elves were busy making tablets over the holidays, because a new study reveals that the number of adult tablet owners has nearly doubled over the past month.

The Pew Research study shows a jump from 10 to 19 percent in adult U.S. tablet ownership between mid-December and early January, with the same percentage of growth for e-book readers during the same time period.

This further emphasizes that 2012 could be the year of mobile, and tablets could be a driving force behind the mobile move.

Who Owns Tablets?

According to the study, men and women are equally as likely to own a tablet, however, college graduates are more than twice as likely to own a tablet compared to those with just a high school degree.

Most tablet users are also under the age of 50, with 24 percent of owners ranging between the ages of 18 - 29, and 27 percent ranging between the ages of 30 and 49.

Furthermore, 36 percent of tablet owners come from a household income that exceeds $75,000, compared to 20 percent of those that come from a household income between $50,000 - $75,000, and only 24 percent of tablet owners come from household incomes that make less than $50,000.

Who Owns E-Readers?

The study also reveals that 21 percent of women own an e-reader compared to 16 percent of men. Additionally, college graduates (30%) are the most likely to own an e-reader, followed by those with some college (19%), a high school degree (14%) and those with some high school (6%) education.

Other statistics show that most e-reader owners are under the age of 65, with the majority (24%) ranging between the ages of 30 - 49. And, just like tablets, those with a household income greater than $75,000 are the most likely to own an e-reader at 31 percent, which is more than three times the amount of e-reader owners that have a household income less than $30,000.

Jumptap Predicts Promising Future for Tablets

Website Magazine : mobile — Thu, 06 Oct 2011 22:30:00 GMT

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state for tablet usage during...(read more)

IDC: Half of Web Users Will be Mobile in 2011

Linc Wonham — Thu, 02 Dec 2010 17:29:00 GMT

Research firm IDC has released its technology predictions for 2011 and, not surprisingly, mobile computing heads the list.

IDC says that mobile, handheld computers – meaning tablets and smartphones – will officially join the mainstream in 2011 and start to push PCs into the background. The firm’s statistical definition of “mainstream” is when a technology surpasses 15 percent of the market, and IDC predicts that more than 1 billion regular Internet users (roughly 50 percent of the market) will be accessing the Web on mobile devices in the next year.

The business use of cloud computing will also go mainstream in 2011, says IDC. This, too, should come as no surprise to anyone exposed to the recent cloud technology campaigns from Microsoft, IBM, Google and many others, but IDC went so far as to predict that 80 percent of new software in 2011 will be available as cloud services.