Movers and Shakers

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Vocus Adds Email Marketing with iContact Acquisition

Cloud-based marketing and PR software provider Vocus has acquired iContact, which is an email and social marketing provider used by more than 70,000 organizations. The $169 million acquisition will allow Vocus to add email to the company’s...

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