Posts tagged advertising RSS

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Discussing Do Not Track Legislation with Carl Szabo

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who...

Expert SEO Advice, TV's Changing Ad Landscape

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape...

WM Radio (June 25, 2010)

This week on Website Magazine Radio we talk about our upcoming August issue, including a discussion on creating immersive content, link buying and SEO for WordPress. We also address a few hot topics of the week, including an e-mail...

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