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Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...
The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile...
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