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Dissecting Display Advertising's Rebound

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage of it? For...

Published Fri, Apr 22 2011 2:30 PM by Mike Phillips

Filed under: website magazine radio, dispaly advertising, banner ads, video, adbrite, real-time bidding, interview, rich media, iggy fanlo
Listen: Effectively Marketing Mobile Apps

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode of Website Magazine...

Published Fri, Mar 25 2011 1:30 PM by Mike Phillips

Filed under: website magazine radio, mobile apps, mobile app marketing, joe culotta, marketing, smash hit app, color app
Talking Web Design with JB Kellogg

Web design is a field that is in a constant state of flux. Not only do aesthetics evolve and user preferences change, but these days design is inextricably linked to usability. With that in mind, we talk with JB Kellogg of MadWire Media about what's...

Published Thu, Mar 10 2011 12:01 PM by Mike Phillips

Filed under: website magazine radio, web design, flash, html5, madwire media, jb kellogg
Exploring The Daily, Talking Social Media Strategy with Katy Lynch

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The...

Published Fri, Feb 04 2011 1:05 PM by Mike Phillips

Filed under: website magazine radio, business podcast, the daily, katy lynch, rupert murdoch, social katy
Expert SEO Advice, TV's Changing Ad Landscape

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape of television advertising...

Published Wed, Oct 27 2010 1:58 PM by Mike Phillips

Filed under: advertising, seo, website magazine radio, business podcast, tribune, brent payne, tv, video advertising, google news
The Gap's Big Gaffe, and the Mobile Web for Your Business

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile apps and how to use...

Published Wed, Oct 13 2010 1:29 PM by Mike Phillips

Filed under: website magazine radio, mobile web, giovanni calabro, logo, the gap, mobile apps, wow.com, branding, aol, siteworx
Facebook Makes Some Changes, and Discussing Ad Exchanges

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers, marketers and individuals...

Published Wed, Oct 06 2010 3:18 PM by Mike Phillips

Filed under: website magazine radio, facebook, ses chicago, ad exchanges, contextweb, jay sears, adsdaq, facebook groups
WM Radio: September 22, 2010

Online press releases can bring a bounty to your business -- if you know what to do. We discuss press release tactics with Christine O'Kelly of OnlinePrNews.com. Also, some new data about Facebook publishing was released this week and we recap some...

Published Wed, Sep 22 2010 2:07 PM by Mike Phillips

Filed under: seo, website magazine radio, facebook, facebook insights, press releases, publishing, onlineprnews.com
WM Radio: September 15, 2010

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users are changing the game...

Published Thu, Sep 16 2010 12:47 PM by Mike Phillips

Filed under: seo, website magazine radio, google, facebook, copyrights, trademarks
WM Radio: September 1, 2010

Apple made some announcements today, some of which is addressed on this week's edition of Website Magazine Radio. Also, we talk with Lev Mazin, CEO of AskYourTargetMarket.com, a nice tool to conduct market research at an affordable price. Finally...

Published Wed, Sep 01 2010 3:00 PM by Mike Phillips

Filed under: twitter, website magazine radio, apple, facebook, itunes, blogging, nonprofit, ping, market research
WM Radio: August 16, 2010

This week, we give a sneak preview of Website Magazine's October, 2010 issue, which includes stories on local search optimization, e-commerce tips for the upcoming holiday season, YouTube marketing, and more. Also, we discuss creating an Internet...

Published Mon, Aug 16 2010 3:32 PM by Mike Phillips

Filed under: website magazine radio, e-commerce, youtube, local search, memes
WM Radio: August 6, 2010

Pay-per-click marketing is the focus of this episode of Website Magazine Radio, as we talk with specialist Sergio Alvarez, COO of AI Media Group. We talk about the past, present and future of PPC and strategies to help your business profit. Also, we answer...

Published Fri, Aug 06 2010 2:13 PM by Mike Phillips

Filed under: website magazine radio, cpm, ppc, sergio alvarez, cpa
WM Radio: July 30, 2010

SEO for Q&A is the focus of this week's episode of Website Magazine Radio. In light of Ask.com's relaunch and Facebook Questions, users are increasingly encouraged to find answers to their most pressing questions through the Web. Your business...

Published Fri, Jul 30 2010 12:25 PM by Mike Phillips

Filed under: seo, website magazine radio, product launch, ask.com, facebook
WM Radio: July 23, 2010

Welcome back to another episode of Website Magazine Radio! This week, we feature a discussion with Grouply CEO Mark Robins, who talks about social media for businesses. We also answer a very intriguing question from one of our listeners. LISTEN NOW! Click...

Published Fri, Jul 23 2010 1:36 PM by Mike Phillips

Filed under: website magazine radio, social media
WM Radio: July 16, 2010

Welcome back to Website Magazine Radio. We have been busy this week putting the finishing touches on the September issue of Website Magazine - some of which we preview in this week's podcast. Also, we'll address the ongoing Apple iPhone 4 saga...

Published Fri, Jul 16 2010 3:41 PM by Mike Phillips

Filed under: website magazine radio, online advertising, apple, iphone4, behavioral targeting

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