Website Magazine

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

PMA Sues Illinois Over Affiliate Tax

For the first time, the affiliate nexus tax (Amazon tax) is being challenged by a lawsuit. The Performance Marketing Association (PMA) has filed suit against the State of Illinois claiming the new law unconstitutional. We get the details...

How Will New Top-level Domains Affect Your Business?

New top-level domains (TLDs) are on the way. Soon, you might see .bank, .hotel or many others. What effect will this have on your business, and is it something you should be concerned with? To get some answers, we spoke with Armando...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Dissecting Display Advertising's Rebound

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage...

Discussing Do Not Track Legislation with Carl Szabo

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who...

Listen: Effectively Marketing Mobile Apps

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...

Talking Web Design with JB Kellogg

Web design is a field that is in a constant state of flux. Not only do aesthetics evolve and user preferences change, but these days design is inextricably linked to usability. With that in mind, we talk with JB Kellogg of MadWire...

Exploring The Daily, Talking Social Media Strategy with Katy Lynch

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio...

Yahoo's Contributor Network, Exploring the Freelance Marketplace

Yahoo has fulfilled their vision when purchasing Associated Content six months ago. Rebranded as Yahoo Contributor Network, Yahoo is poised to be the biggest freelance market on the Internet. This week, we talk about the new offering...

Implications of Google Instant Previews, Mobile Commerce Insight

Google Instant Previews is one of the bigger changes to Google's search results pages in recent history. We discuss the new feature and what it means to website owners. Also, we look at some highlights from a new mobile commerce...

Twitter Search Intrigue and Holiday Selling Tips

This week on Website Magazine Radio we address a very interesting Twitter search strategy to get indexed properly, found by Twitter searchers and get more clicks in the process. Also, we offer up several tips for the home stretch of...

Expert SEO Advice, TV's Changing Ad Landscape

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape...

The Gap's Big Gaffe, and the Mobile Web for Your Business

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile...

Facebook Makes Some Changes, and Discussing Ad Exchanges

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers,...

WM Radio Extra: Producing Online Video with Grant Crowell

Online video is accessible to just about everyone these days. However, just because anyone can do it, that doesn't mean everyone can do video well. Often, in the rush to create video, the end result can actually damage a brand...

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