Website Magazine

PMA Sues Illinois Over Affiliate Tax

Mike Phillips — Fri, 10 Jun 2011 18:30:00 GMT

For the first time, the affiliate nexus tax (Amazon tax) is being challenged by a lawsuit. The Performance Marketing Association (PMA) has filed suit against the State of Illinois claiming the new law unconstitutional. We get the details from PMA's Executive Director, Rebecca Madigan.

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How Will New Top-level Domains Affect Your Business?

Mike Phillips — Sat, 21 May 2011 12:30:00 GMT

New top-level domains (TLDs) are on the way. Soon, you might see .bank, .hotel or many others. What effect will this have on your business, and is it something you should be concerned with?

To get some answers, we spoke with Armando Dacal, senior vice president with Melbourne IT; one of the original domain registrars on the 'Net. These new TLDs could present huge opportunities but they are also already causing some to have big concerns.

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Is Click-through Rate a Meaningless Metric?

Mike Phillips — Fri, 06 May 2011 19:30:00 GMT

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just might kick CTR to the curb.

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Dissecting Display Advertising's Rebound

Mike Phillips — Fri, 22 Apr 2011 19:30:00 GMT

Display advertising is making a comeback. Across the board, display ad spending is up and across all mediums, too -- banner ads, rich media and video, included. But what's leading this resurgence, and how can advertisers take advantage of it? For answers, we spoke with Iggy Fanlo, CEO of adBrite in this week's edition of Website Magazine Radio.

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Discussing Do Not Track Legislation with Carl Szabo

Mike Phillips — Fri, 08 Apr 2011 19:30:00 GMT

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who are in danger. Do Not Track has the potential to cause a trickle down effect, meaning publishers, merchants and all kinds of Web businesses could face serious consequences including lost revenue. This week on Website Magazine Radio we talk with Carl Szabo from NetChoice about this very important topic.

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Listen: Effectively Marketing Mobile Apps

Mike Phillips — Fri, 25 Mar 2011 18:30:00 GMT

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode of Website Magazine radio we speak with Joe Culotta, founder of Smash Hit App about some tactics to market your mobile app.

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Below, a YouTube video mentioned by Culotta as a good example of a mobile app marketing video.

Talking Web Design with JB Kellogg

Mike Phillips — Thu, 10 Mar 2011 18:01:00 GMT

Web design is a field that is in a constant state of flux. Not only do aesthetics evolve and user preferences change, but these days design is inextricably linked to usability. With that in mind, we talk with JB Kellogg of MadWire Media about what's new in Web design.

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Exploring The Daily, Talking Social Media Strategy with Katy Lynch

Mike Phillips — Fri, 04 Feb 2011 19:05:00 GMT

The Daily is looking like a legitimate answer to newspapers' declining relevancy. The digital-only newspaper is interactive, affordable and informative, taking a traditional medium in to a new era. Today on Website Magazine Radio, we talk about The Daily and what advertisers can learn from Rupert Murdoch's latest effort to save the printed word.

Also in this episode, we feature a conversation with Katy Lynch, founder of Social Katy, a social media business. Lynch discusses a few basics and some strategies to help businesses get the most from their social media efforts.

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Yahoo's Contributor Network, Exploring the Freelance Marketplace

Mike Phillips — Fri, 19 Nov 2010 21:00:00 GMT

Yahoo has fulfilled their vision when purchasing Associated Content six months ago. Rebranded as Yahoo Contributor Network, Yahoo is poised to be the biggest freelance market on the Internet. This week, we talk about the new offering from Yahoo and the new environment of freelancing - a surprisingly strong industry and one that can benefit both freelancers and those who hire them.

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Implications of Google Instant Previews, Mobile Commerce Insight

Mike Phillips — Fri, 12 Nov 2010 19:30:00 GMT

Google Instant Previews is one of the bigger changes to Google's search results pages in recent history. We discuss the new feature and what it means to website owners. Also, we look at some highlights from a new mobile commerce study by the E-Tailing Group, who measured reactions from a set of mystery shoppers when attempting to make purchases through mobile devices.

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Twitter Search Intrigue and Holiday Selling Tips

Mike Phillips — Fri, 05 Nov 2010 20:00:00 GMT

This week on Website Magazine Radio we address a very interesting Twitter search strategy to get indexed properly, found by Twitter searchers and get more clicks in the process. Also, we offer up several tips for the home stretch of online holiday selling. Get a better ROI using these holiday strategies.

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Expert SEO Advice, TV's Changing Ad Landscape

Mike Phillips — Wed, 27 Oct 2010 18:58:00 GMT

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape of television advertising and what it means to Web advertisers and publishers.

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The Gap's Big Gaffe, and the Mobile Web for Your Business

Mike Phillips — Wed, 13 Oct 2010 18:29:00 GMT

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile apps and how to use them (or not) for your business.

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Facebook Makes Some Changes, and Discussing Ad Exchanges

Mike Phillips — Wed, 06 Oct 2010 20:18:00 GMT

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers, marketers and individuals. Also, we talk about the new state of ad exchanges with Jay Sears, General Manager of ContextWeb.com.

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WM Radio Extra: Producing Online Video with Grant Crowell

Mike Phillips — Thu, 30 Sep 2010 18:30:00 GMT

Online video is accessible to just about everyone these days. However, just because anyone can do it, that doesn't mean everyone can do video well. Often, in the rush to create video, the end result can actually damage a brand. We spoke with Grant Crowell, senior media analyst at ReelSEO.com about online video - its creation, promotion, future and video SEO. Grant is also speaking at SES Chicago in October, 2010.

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If you would like to have your questions answered on Website Magazine Radio, please send email to mike@websitemagazine.com with "WM Radio" in the subject field.